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Meta’s new Engaged-view attribution setting measures conversions occurring within one day of a video ad view. Meta advertisers can now measure conversions that occur within one day of a video ad play. The introduction of the Engaged-view attribution setting addresses a video trend where viewers prefer to complete their session before taking action on a…
Meta’s Advantage detailed targeting is now available for all campaign objectives after the phasing out of ad targeting categories. Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed…
The additional capabilities are designed to help brands prevent scams, improve trust, and report intellectual property infringement. Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include: Brand Rights Protection (updated). Rights Manager (updated). Intellectual property reporting center (new). These tools make it easier…
Facebook and Instagram users will soon start receiving notifications prompting them to make choices regarding the sharing of their data. Meta is stepping up its data privacy measures in the EU, EEA and Switzerland to comply with the Digital Markets Act (DMA). Over the next few weeks, Facebook and Instagram users will start receiving notifications…
New research claims that as many as 7,000 companies monitor individual Facebook users’ online activities. Facebook’s extensive monitoring of its users’ online activities has been exposed in a new study. The research conducted by Consumer Reports indicates that, on average, an astonishing 2,230 companies actively share data about each user with the social networking app….
Meta has allegedly been “duping” corporate clients like Walmart by allowing ads to run alongside “clearly illegal” content. Meta has been accused of running corporate ads next to content that sexualizes underage users. The allegations by Walmart, along with Tinder’s parent company Match Group, have been made public as part of a lawsuit filed by…
These seven-step frameworks can help you create effective lead generation and ecommerce strategies on Meta platforms. Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns…
Although users have the choice to opt-out, the feature is turned on by default. Facebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. Why…
If you expected a boring year, you were wrong. Let’s explore the most significant changes and updates in PPC that happened in 2023. The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset…
Thirdverse has released the second official trailer for virtual reality tactical action game Soul Covenant. Here is an overview of the game, via Thirdverse: Set in a near-future desolate Japan, this game depicts a fierce battle between humanity and machines. That ecstatic feeling when overcoming the seemingly impossible challenge of certain doom will reward those…