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The app is partnering with select third-party platforms on the first stage of live testing for its API, with more features on the way. Threads is testing post-scheduling capabilities as the platform’s API enters its initial phase of live testing. The app also plans to introduce reply moderation and analytics insights capabilities for select third-party…
The feature will be introduced to eight new markets in the coming weeks. Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Creator…
Rebellion Developments and XR Games have announced virtual reality first-person shooter Zombie Army VR for PlayStation VR2, SteamVR, and Quest 2, 3, and Pro. It will launch in 2024. Here is an overview of the game, via Rebellion Developments: About Bringing the Zombie Army franchise to virtual reality for the first time, the game will…
Wanderer: The Fragments of Fate will launch for PlayStation VR2, SteamVR, Quest, and PICO on June 27, developers Oddboy and M Theory announced. Additionally, a sequel titled Wanderer 2: The Seas of Fortune is currently in development. Here is an overview of the first game, via the developers: About Step into the unknown and embark…
Backdrop lets creators experiment with backgrounds, while ‘Get Orders’ is a simple, cost-effective way to boost sales. Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main…
Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances. Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” The tech giant confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. Refunds, anticipated to…
Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees. Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and…
Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion. Meta’s ad revenue increased by 23.8% in the final quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q4 2023 was $38.7 billion compared to $31.3 billion in the same…
Meta’s new Engaged-view attribution setting measures conversions occurring within one day of a video ad view. Meta advertisers can now measure conversions that occur within one day of a video ad play. The introduction of the Engaged-view attribution setting addresses a video trend where viewers prefer to complete their session before taking action on a…
Meta’s Advantage detailed targeting is now available for all campaign objectives after the phasing out of ad targeting categories. Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed…