#Microsoft Ads releases AI-powered asset recommendation for video and display ads

#Microsoft Ads releases AI-powered asset recommendation for video and display ads

Microsoft’s AI-powered video ad recommendations streamline creative processes for marketers across display and streaming platforms. Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. More specifically, the…

Read More
#Microsoft AI CEO: Web content is ‘freeware’

#Microsoft AI CEO: Web content is ‘freeware’

Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator. Microsoft’s AI CEO Mustafa Suleyman believes most web content is “freeware’ that can be used for training AI models. The only exception: websites that explicitly opt out. Freeware is any form of copyrighted software that can…

Read More
#
      Ara: History Untold launches September 24

# Ara: History Untold launches September 24

Turn-based strategy game Ara: History Untold will launch for PC via Steam and Microsoft Store on September 24, publisher Xbox Game Studios and developer Oxide Interactive announced. It will also be available via PC Game Pass. Here is an overview of the game, via its official website: About Build a nation and lead your people…

Read More
#
      Gears of War: E-Day announced for Xbox Series, PC

# Gears of War: E-Day announced for Xbox Series, PC

Publisher Xbox Game Studios and developer The Coalition have announced Gears of War: E-Day for Xbox Series and PC. A release date was not announced. Here is an overview of the game, via Xbox Game Studios: Emergence begins. Experience the brutal horror of Emergence Day through the eyes of Marcus Fenix in the origin story…

Read More
#Microsoft Ads to allow Google conversion goal imports

#Microsoft Ads to allow Google conversion goal imports

Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows. Microsoft Advertising is rolling out a new feature that lets advertisers import conversion goals from Google Ads to optimize their campaigns. Why it matters. This move aims to streamline cross-platform workflows, helping marketers work more efficiently…

Read More
#
      Toys for Bob partners with Xbox to publish next game

# Toys for Bob partners with Xbox to publish next game

Toys for Bob, the newly independent former Activision studio responsible for Crash Bandicoot 4: It’s About Time and Spyro Reignited Trilogy, will partner with Xbox to publish its next game, the studio announced. “We’re excited to announce that we’ll be partnering with Xbox to publish our next new game,” the studio said in a tweet….

Read More