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Display Ads, Video Ads, CTV, PMax and bid strategy updates, bring new ways of advertisers optimising campaigns and having better reach of their audience. Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are…
Publisher Xbox Game Studios and developer Obsidian Entertainment have delayed first-person action RPG Avowed from its previously planned fall 2024 release window to February 18, 2025. It will be available for Xbox Series and PC via Steam and Microsoft Store, as well as via Xbox Game Pass. In a tweet, Microsoft Gaming CEO Phil Spencer…
Reddit CEO Steve Huffman does not believe all web content – especially theirs – is free for AI models and search engines to crawl and use. Reddit will continue blocking Microsoft and other search engines and AI models from crawling its content using robots.txt – unless they strike a content licensing deal. That’s what Reddit CEO…
Some might think of gamepads and game controllers simply as accessories, but just like keyboards and mice, their design can greatly affect the user’s enjoyment. It isn’t just about ergonomics and features, though those are definitely definitely critical elements to such a device. A controller’s appearance can also bring delight to the user, especially when…
Reddit updated its robots.txt file prohibiting Bing and some other search engines from crawling its site. Reddit has updated its robots.txt file, preventing Bing and many other search engines from crawling the site. “Bing stopped crawling Reddit after they implemented their updated robots.txt file on July 1, which prohibits all crawling of their site,” a…
Microsoft said this “combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout.” Bing is now testing its new generative search experience that combines the Bing search results and its language models to use AI to generate a different breed of search results, including an…
Microsoft’s brand lists offer more granular control, allowing you to exclude ads from appearing alongside specific brands. Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control over your brand image and ad visibility. Brand lists allow advertisers to exclude their ads from appearing alongside…
Microsoft has announced price increases and new tier for Xbox Game Pass and PC Game Pass, effective July 10, 2024 for new members, or September 12, 2024 for existing subscribers. The new Xbox Game Pass Standard tier, which will replace Xbox Game Pass for Console, will no longer include access to games released on day…
Microsoft’s AI-powered video ad recommendations streamline creative processes for marketers across display and streaming platforms. Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. More specifically, the…
Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator. Microsoft’s AI CEO Mustafa Suleyman believes most web content is “freeware’ that can be used for training AI models. The only exception: websites that explicitly opt out. Freeware is any form of copyrighted software that can…