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Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees. LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use…
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions. Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a…
More than 48,000 reports of issues have been registered on Downdetector, with users impacted globally. LinkedIn is back up and running after a global outage prevented users from accessing their accounts. The technical glitch was impacting users globally, including the U.S. and UK, with more than 48,000 reports of issues via Downdetector. Why we care….
Microsoft Gaming will host a 30-minute Xbox Partner Preview live stream on March 6 at 10:00 a.m. PT / 1:00 pm. ET featuring more than a dozen new trailers for third-party titles, the company announced. You will be able to watch it on YouTube and Twitch. The broadcast will feature a trailer about combat and…
Microsoft claims Google, which pays Apple up to $19 billion a year to be the default search engine on its products, blocked the sale. Microsoft reportedly tried to sell Bing to Apple in 2018 – but failed. The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according…
Age of Mythology: Retold will launch for Xbox Series, Xbox One, and PC via Steam and Microsoft Store in 2024, publisher Xbox Game Studios and developers World’s Edge, Forgotten Empires, Tantalus Media, CaptureAge, and Virtuos announced. It will also be available via Xbox Game Pass. Here is an overview of the game, via its Steam…
The platform released a new guide outlining five key steps to take right now to maximize performance in the privacy-first era. LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Amid regulatory changes and reduced identifiers, the playbook offers advice…
Explore useful ChatGPT plugins available in the new GPT Store, designed for SEO tasks like content optimization, keyword analysis, and more. OpenAI’s ChatGPT has proven to be a game-changing tool for SEO professionals. As Google has indicated an increased willingness to allow AI-generated content to rank and OpenAI has released new versions of GPT for…
Microsoft will release four games for rival platforms, two of which are service-based and the other two “smaller games that were never really meant to be built as kind of platform exclusives,” Microsoft Gaming CEO Phil Spencer said in a business updated-focused edition of the Official Xbox Podcast. While Spencer did not name the titles…
Brands can now connect with the mobile app’s extensive audience in the U.S., the UK, Canada, and Australia. The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the U.S., the UK, Canada, and Australia. What is Facemoji Keyboard? Facemoji Emoji…