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The start of the college football season in late August gave a bit of life to broadcast networks after a summer of declining viewing. The pros packed a much bigger punch in September. The first few weeks of the NFL season brought a big resurgence in broadcasters’ share of all TV use in the United…
Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday, Nielsen released its April 2025 “Media Distributor Gauge” report, which showed that YouTube has achieved a significant milestone: It has maintained the largest share of TV viewing for three consecutive months, now accounting for 12.4%…
Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday, Nielsen released its April 2025 “Media Distributor Gauge” report, which showed that YouTube has achieved a significant milestone: It has maintained the largest share of TV viewing for three consecutive months, now accounting for 12.4%…
For the third straight month, YouTube led all media companies in the United States in TV viewing time. Nielsen’s Media Distributor Gauge for April shows YouTube capturing 12.4 percent of all TV use — nearly one of every eight minutes viewers spent on their televisions. That’s up from 12 percent in March and marks YouTube’s…
YouTube hit another high point in TV usage in March, and Prime Video’s Reacher flexed its considerable muscle as well. Nielsen’s monthly Gauge report on TV use in the United States has YouTube commanding 12 percent of all viewing time, the highest mark for the platform since the ratings provider began tracking that data in…
The presidential election and the conclusion of the World Series helped drive overall TV use to a nine-month high in November. But despite those big events on linear TV platforms, both cable and broadcast outlets lost some share of viewing in Nielsen‘s monthly platform rankings. The ratings service’s Gauge snapshot for November also shows streaming…
The start of football season was a boon to several media companies in September — including Disney, which once again claimed the No. 1 spot in Nielsen‘s rankings of TV distributors. Disney outlets accounted for 11.3 percent of all TV use in the United States for Nielsen’s September measurement period (which ran from Aug. 26-Sept. 29)….
Gracenote, a unit of Nielsen known for providing entertainment metadata and content IDs, on Tuesday unveiled a new offering to help content companies get their Free Ad-Supported Streaming (FAST) channels and programming distributed by major streaming platforms more easily. The FAST Program, which promises to “streamline” FAST initiatives, was announced at the International Broadcasting Convention (IBC) in Amsterdam….
Tubi Joins Nielsen Platform Rankings, Overtakes Pluto TV The Fox-owned streaming platform Tubi made its debut in Nielsen’s monthly platform rankings, becoming the second FAST service to break into the rankings. Tubi captured 1 percent of all TV use in February, moving ahead Paramount Global’s Pluto TV (0.7 percent) in Nielsen’s Gauge snapshot. Pluto was…
TV Use Plateaus in December as Gaming Eats Into Broadcast, Cable Overall TV usage inched up in December, but streaming, cable and broadcast platforms all lost a bit of their market share. NBCUniversal’s Peacock service also broke into the individual streaming platform rankings. Nielsen’s monthly Gauge rankings of TV use show December 2022 had a…