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Nielsen One Ads Sets Jan. 11 Launch, Cross-Platform Product Will Measure Viewership By the Second One of Nielsen’s critical measurement projects, Nielsen One Ads, officially has a launch date. The company says that the cross-platform measurement product will hit the market on Jan. 11, well ahead of the 2023 upfront negotiations, and fresh off the…
“TV ratings company Nielsen to be acquired for $16 billion” Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a $9 billion offer. Viewing data collected by Nielsen plays a big role in determining where billions in advertising dollars are spent each year. The company itself…
“#Nielsen TV ratings exec faced ethics probe over affair with company lawyer” TV-ratings firm Nielsen hired outside lawyers in September to investigate its No. 2 executive for having an affair with a company lawyer, The Post has learned. The internal probe — sparked by an anonymous whistleblower — found that Chief Operating Officer Karthik Rao…