Oura Ring 4 Ceramic review: A colorful glow-up

Oura Ring 4 Ceramic review: A colorful glow-up

Let’s be honest, most tech wearables are bulky and not exactly what you’d describe as pretty. But when you’re regularly wearing something on your hands, you probably want it to look nice and perhaps even blend in with the rest of your jewelry. That’s the idea behind Oura’s newest smart ring, the Oura Ring 4…

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Kevin Rose’s simple test for AI hardware — would you want to punch someone in the face who’s wearing it?

Kevin Rose’s simple test for AI hardware — would you want to punch someone in the face who’s wearing it?

Kevin Rose has a visceral rule for evaluating AI hardware investments: “If you feel like you should punch someone in the face for wearing it, you probably shouldn’t invest in it.” It’s a typically candid assessment from the veteran investor, and one born from watching the current wave of AI hardware startups repeat mistakes he’s…

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Smart ring maker Oura raises 0M from Fidelity

Smart ring maker Oura raises $900M from Fidelity

Finnish health tech company Oura has raised $900 million in fresh funding led by Fidelity Management & Research Company, with participation from new investor ICONIQ and contributions from Whale Rock and Atreides. The company said today that this funding will value it at “approximately $11 billion,” more than double the valuation it received for its…

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Oura is winning young women and losing gym rats, and it’s fine with that

Oura is winning young women and losing gym rats, and it’s fine with that

Dorothy Kilroy has seen her company’s smart ring on some very famous fingers. Mark Zuckerberg wears one. So does Jack Dorsey. Prince Harry, too. But when Oura‘s chief commercial officer sat down at Toronto’s Elevate conference with this editor last week, she surprised me, saying the company’s fastest-growing user segment isn’t tech billionaires or wellness-obsessed…

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#Oura has acquired metabolic health startup Veri

#Oura has acquired metabolic health startup Veri

According to a recent FCC filing, the Oura Ring 4 is likely to launch any day now. In the meantime, however, the health hardware maker has another key bit of news to share. Oura announced Wednesday that it has acquired Veri, the Helsinki-based startup behind the metabolic health product of the same name. The announcement…

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