Oura is winning young women and losing gym rats, and it’s fine with that

Oura is winning young women and losing gym rats, and it’s fine with that

Dorothy Kilroy has seen her company’s smart ring on some very famous fingers. Mark Zuckerberg wears one. So does Jack Dorsey. Prince Harry, too. But when Oura‘s chief commercial officer sat down at Toronto’s Elevate conference with this editor last week, she surprised me, saying the company’s fastest-growing user segment isn’t tech billionaires or wellness-obsessed…

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#Oura has acquired metabolic health startup Veri

#Oura has acquired metabolic health startup Veri

According to a recent FCC filing, the Oura Ring 4 is likely to launch any day now. In the meantime, however, the health hardware maker has another key bit of news to share. Oura announced Wednesday that it has acquired Veri, the Helsinki-based startup behind the metabolic health product of the same name. The announcement…

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