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Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping. Meta introduced a small but potentially powerful tweak to its Advantage+ Catalog campaigns: dynamic overlays. Advertisers can now add price, discount, and shipping labels directly onto product images – styled like stickers – to make promotions pop in the…
More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match. With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used effectively, Shorts unlock multiple benefits that other platforms…
Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming traditional ads. In 2025, the battle for attention is being won in under 60 seconds. Short-form video is increasingly delivering measurable performance outcomes. This article explores how you can harness short-form video and creator-driven content as part of…
Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on LinkedIn and Meta. Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in 2025. One of those levers – and perhaps the biggest…
Meta doesn’t want your health data (or the legal trouble). If you’re in health marketing, read this before your ad tracking disappears. In the last few months, I’ve seen a lot of confusion around Meta Ads’ health restrictions – frightened health marketers and scare tactics from some uncool people. This article aims to set the…
Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI. Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But in reality, small mistakes can add up fast, costing your organization thousands…
X integrates Grok into ads to help advertisers generate ads and get real-time campaign performance insights. X launched two new features to help advertisers automate ad creation and analyze real-time ad campaign performance. The new features – Prefill with Grok and Analyze Campaign with Grok – are (as the names imply) powered by Grok, X’s AI…
Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community. Ever since its launch, TikTok has been a dominant marketing force. Beyond its impressive reach of over 1 billion active users across 154 countries, it has proven itself as an unparalleled platform for engagement…
Meta’s shift to views as the primary metric across its platforms offers advertisers a unified way to measure reach. Meta is standardizing its performance metrics across platforms, making “views” the central way to measure content performance on Facebook, Instagram and Threads. What’s new: Views everywhere: The metric will apply to all content types – videos,…
Comparing the marketing strategies of both candidates, we’ll examine spending breakdowns, tactics and factors that shaped the outcome. The election highlighted the distinct campaign strategies employed by both presidential candidates. Advertising accounted for the largest portion of spending in each campaign, with Vice President Kamala Harris outspending President-elect Donald Trump by $460 million. Harris allocated…