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Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns. Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can now choose between two attribution options: All Conversions: Shows every conversion after an ad…
Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1. Apple is set to extend its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1. Why we care. This move could significantly impact digital…
Meta introduced a suite of new AI-powered solutions including AI chatbots on Messenger, paid marketing messages on Messenger and more. Meta introduced a slew of new AI and business tools aimed at driving performance and engagement for brands. The big unveils. AI Chatbots on Messenger Built with Meta’s latest large language model LLaMa 3, the…
Reddit announces a major revision to its conversation page ads, including a new premium ad placement within discussion threads. Reddit announced a major revision to its conversation page ads, including a new placement within discussion threads. Trying to position itself as a leader in contextual advertising, Reddit is emphasizing the power of authentic conversations in…
Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers. Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers. The big picture. Pinterest is investing heavily in generative AI capabilities for more engaging, personalized…
LinkedIn has stopped allowing advertisers to target users in Europe based on Groups data to comply with the EU’s Digital Services Act. LinkedIn has confirmed it will stop allowing advertisers to target users based on data gleaned from their participation in LinkedIn Groups, following pressure from European regulators over potential violations of the Digital Services…
Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner. With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we care. While Google keeps delaying deprecating third-party cookies, it will…
Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity. Reddit is exploring monetizing its search results pages, teasing a significant untapped opportunity for the popular online forum. Logical next step. With over 1 billion monthly searches on the platform, Reddit sees advertising against user searches as a logical…
Learn how a strategic approach to social media can help brands drive significant bottom-line results Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social…
Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in. Dynamic Product Ads, the newest addition to the Reddit shopping suite, is being released into public beta. This solution allows you to reach potential customers while they’re actively researching, discussing and…