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Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution. Google Analytics just made it easier to get quick insights and more accurate attribution. The Reports snapshot section now includes pre-built templates focused on user behavior, sales and revenue, and marketing performance. That means less time…
Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping. Meta introduced a small but potentially powerful tweak to its Advantage+ Catalog campaigns: dynamic overlays. Advertisers can now add price, discount, and shipping labels directly onto product images – styled like stickers – to make promotions pop in the…
Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results. In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM is…
Google also reported that AI Overviews have 1.5 billion users – even though AI Overviews are a default search feature, not a product. Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged a question seeking clarity on how Google’s AI-generated answers impact click-through rates…
Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results. By now, you’re almost certainly feeling the effects of the tariff teeter-totter by the U.S. that started earlier this month. Economic instability seems to be a fact of life nowadays. Large shifts in supply chains, along with…
Google’s new LSA terms give it rights to analyze call data – including sensitive client info. Learn how this could impact YMYL industries. “This call is being recorded for Google algorithm optimization purposes.” On April 22, Google Ads notified Local Services Ads (LSA) advertisers of a significant update to its Terms of Service, asserting the…
Advertisers will be able to reach the 300 million monthly active Thread users with Meta’s targeting capabilities. Meta’s text-based social platform is now monetizing its 300 million monthly active users Meta’s standalone app Threads is beginning a global rollout of advertisements within its feed starting Wednesday, expanding beyond the limited testing that began in January….
Google’s expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate. Google today expanded its Checkout on Merchant feature to Demand Gen campaigns serving on YouTube In-stream inventory. Previously available only for Performance Max campaigns and organic shopping results, this update brings the streamlined checkout experience to more advertising channels….
Google Ads API v17 will stop working on June 4 – make sure to upgrade now to avoid disruptions. Google Ads API v17 will officially sunset June 4. Any requests made to it after that date will fail. If you haven’t upgraded yet, now’s the time. What to do: Upgrade ASAP to the latest version…
Stop copy‑pasting prompts. Plug GPT‑4o into Google Apps Script, Sheets, and more to run account‑wide performance reviews automatically. If you’re still just copy-pasting prompts into ChatGPT to write ad copy, you’re missing the real opportunity – using the ChatGPT API to automate repetitive, time-consuming tasks inside your Google Ads workflow. At my agency, we’ve used…