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LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign support. In the era of Google’s smart bidding, we’ve come to appreciate the power of feeding solid data to AI. But that data can do more than just improve bids. When connected to a large…
Google’s Elizabeth Reid says AI Overviews drive ‘higher-quality clicks’ as many publishers watch organic traffic decline. AI Overviews, Google’s AI-generated summaries that sit above organic search results, are already eroding traffic for many publishers and creators. However, publishers are getting “higher-quality clicks,” according to Elizabeth Reid, Head of Google Search, in a new interview. Why…
New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade. Google announced the release of version 19.1 of its Google Ads API, focusing on expanding capabilities for Demand Generation, video campaigns, and Local Services Ads. The details. Google announced the v19.1 release of the Google Ads API, maintaining…
Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection. Google Analytics is rolling out major updates aimed at sharpening marketing insights – boosting data completeness, adding richer context, and flagging issues before they become problems. Key updates. Google announced these updates to Google Analytics 4: Enhanced data completeness. New…
Judge rules Google maintained an illegal ad tech monopoly through anticompetitive practices that ‘substantially harmed’ users and publishers. The US Department of Justice successfully prosecuted its antitrust case against Google, with Judge Leonie Brinkema ruling that the company operated an illegal monopoly in the advertising technology industry. After a three-week trial, the court determined that…
CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy. Most advertisers will confidently tell you that the cost per click (CPC) on Google Ads rises year after year. But is that actually true? And if it is, how quickly are…
Google’s annual Ads Safety Report highlights how AI is reshaping ad enforcement, with a record number of account suspensions. Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) – is helping the company block policy-violating ads before serving a single ad, thanks to earlier fraud detection…
Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results. Apple is officially dropping the “Search” from Search Ads to better represent its expanding ad placements across the App Store. The rebrand reflects Apple’s growing ad footprint beyond App Store search results…
You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads. TikTok launched two new ad placement controls – Video Exclusion List and Profile Feed Exclusion List – giving brands more power to block specific videos and user profiles from appearing alongside their ads. The update is part…
The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of businesses. Google is facing a new class action lawsuit in the UK that accuses the search giant of abusing its market power and driving up search ad prices. By the numbers: £5 billion ($6.6 billion U.S.): The…