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Google launched the beta version of DV360 API v4 alongside new v3 features, including mandatory optimization objectives. Google announced the public beta of Display & Video 360 API v4 last week, alongside significant updates to v3. Key changes in v4. Mandatory optimization objective field for new insertion orders Removal of Campaign and InsertionOrder resource targeting…
Stop wasting ad spend on traffic you could get for free. Learn how PPC cannibalization affects your SEO performance – and how to fix it. If you manage both SEO and PPC, striking the right balance is key to maximizing efficiency and ROI. When paid search campaigns compete with high-performing organic listings, brands end up…
Google’s new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving targeting. Google Ads rolled out a new Performance Max Usefulness Indicator, designed to help advertisers assess the incremental traffic impact of their search themes. The big picture: Performance Max campaigns already leverage AI to automate ad placements across Google’s…
These tools will help you track smarter, outsmart competitors, and make sense of multi-channel chaos in 2025. Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are leaving massive optimization…
Google released a detailed FAQ addressing advertisers’ top concerns about PMax, including transparency, lead quality, and campaign optimization. Google released comprehensive answers to the most frequent questions about Performance Max, based on feedback from webinars, advertiser roundtables, and account team interactions. The big picture. Performance Max has become a central piece of Google’s advertising ecosystem,…
In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7 Google is capping Customer Match list durations at 540 days, a significant shift that could impact advertisers’ targeting strategies and campaign performance. By the numbers: New maximum duration: 540 days Implementation date:…
Advertisers should ensure their brand guidelines are up to date by March or Google will automatically select their business name and logo. Google Ads is rolling out mandatory brand guidelines. It requires you to officially document your business names and logos by March – or face automated changes to your ad campaigns. The big picture….
Learn about Google’s Smart Bidding strategy Target CPA, that allows you to automate bid adjustments to achieve desired cost-per-action goals. Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you need to…
Google Ad Manager, Campaign Manager 360, and Display & Video 360 are experiencing technical issues. Google Ad Manager and other ad services, including Campaign Manager 360 and Display & Video 360, are experiencing technical issues, causing disruptions for advertisers and publishers. What’s happening. Google Ad Manager. Users have reported error messages, high latency, and other…
Google Analytics now enables admins and editors to customize report collections, streamline navigation, and enhance reporting efficiency. Google Analytics now allows administrators and editors to customize report collections and groupings, making navigation more tailored to business needs as announced by Carly Boddy, Product Manager at Google Analytics. How it works. Creating a Collection: Admins and…