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The controversial Google Ads configuration shows two ads from the same advertiser in search results, raising policy violation concerns. Google is testing a feature that allows the same advertiser to appear twice on a single search results page, which seemingly breaks Google’s own existing ad policies. What’s happening. Anthony Higman, CEO of ADSQUIRE, noticed two…
Get ahead of Google Ads trends with these bold predictions for 2025, from AI-driven campaigns to shifting client strategies. Being a Google-first media buyer in today’s market means you develop a natural curiosity for how far you can push the limits. Because things are constantly changing, many of us operate in a state of near-constant…
Prepare for paid media challenges with steps to enhance compliance, optimize first-party data, and adopt cutting-edge tracking solutions. The marketing measurement picture as we head into 2025 is complicated. Third-party cookies are less impactful but still hanging on, at least in Chrome. New privacy regulations are always looming in the background. Ad platforms have released…
LinkedIn’s paid feature amplifies content but also highlights frustrations over limited organic reach and a shift toward a pay-to-play. LinkedIn is experimenting with a new feature that allows individual users to pay for increased post visibility, expanding beyond existing business page boost options. Key details. The feature is testing with limited U.S. Premium Business subscribers….
With not much time to spare before the Jan. 19 ban, TikTok has taken its case to the Supreme Court. TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court, asking it to block a law that would go into effect on Jan. 19, the…
Google Ads is testing an AI-powered reporting tool that lets advertisers generate custom reports using natural language prompts. Google Ads is rolling out a beta feature that uses AI to simplify report generation, letting advertisers create custom reports by typing natural language prompts. Why we care. The AI-powered reporting tool simplifies data analysis, saves time,…
Google is rolling out a beta feature for campaign-level negative keyword exclusions in Performance Max, addressing a long-standing advertiser request. Google is rolling out a beta feature allowing advertisers to add negative keyword exclusions at the campaign level for Performance Max. But availability seems slow so far, according to advertisers we’ve spoken with. Why it…
Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt. When a Gen Z foodie wants the best sushi spot in town, they’re more likely to scroll TikTok than search on Google. In an era where short-form videos, influencer recommendations, and visual inspiration dominate, traditional…
Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead. Predicting the trends in PPC for 2025 is exciting but often tricky to act on. To make it easier, I’ve gathered four underutilized yet impactful action items to boost your campaigns in the year ahead. Let’s dive into the top…
Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features. Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks ad engagement across devices in the same household Helps advertisers: Match cross-device ad interactions – Match ads served on…