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Learn the ins and outs of Amazon Ads, plus ad types, targeting options and best practices, whether you sell products or offer local services. Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and…
Learn the six stages to building a PPC roadmap that delivers business outcomes, from setting goals to scaling and continuous optimization. Creating a roadmap is one of the most impactful initiatives we undertake for our clients. This comprehensive project offers significant benefits, regardless of the business’s growth stage. Whether we’re working with a seed-stage startup…
Google’s argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas. Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology, making its case for why the DOJ’s claims miss the mark. Even though Nobel Prize-winning economist Paul Milgrom provided supportive testimonies,…
This Google feature sounds too good to be true, and it mostly is. Here are the pitfalls and how to navigate them. Google introduced a feature called “optimized targeting” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may…
Prepare for a strong holiday season with actionable tips based on insights from past ecommerce trends and consumer behaviors. My first day working at my company was Cyber Monday. Everyone gave me a warm welcome, told me they were busy and let me watch. As I rolled my office chair from desk to desk and…
Leverage your existing search expertise on a new performance marketing platform. Are you a search marketer looking to expand your reach and drive even more impactful results? Look no further. Join us for How Search Marketing Turned the Tide for CTV Audience Targeting and learn how your existing search marketing expertise can be a valuable asset on this…
Explore Ads Data Hub – Google’s tool for privacy-centric advertising insights, data integration, campaign optimization and more. The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies….
Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate. From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But are all of those good? Should you ignore these recommendations and “hack” Google’s machine learning –…
Break down the silos between paid and organic search. Discover how co-optimization audits help you uncover valuable insights. What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel. However,…
Not all PPC clients are a good fit. Find out when it’s time to part ways and how to handle the process professionally. As PPC professionals, we strive to deliver results, optimize campaigns, foster strong client relationships and grow along with our clients. However, not all client partnerships are destined for success. Sometimes, the difficult…