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New research also found that ad duration is unlikely to impact performance, but ad placement will. TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience, according to the study. Why we care. Engaging…
The functionality of some hashtag links has been disabled, potentially affecting the precision of trend popularity measurements. TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which…
Looking to elevate your Google Ads lead gen efforts? Here are nine levers that can boost your PPC campaigns toward significant growth. Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? You might be ready to scale your Google Ads account. Every new Google Ads account…
Please spare a few minutes to help us all understand what the past year meant for you and your search marketing career. We want to hear about your search marketing career. Please take the Salary and Career Survey from MarTech, Search Engine Land’s sibling site. This year’s survey should take you only about three minutes…
Microsoft advises advertisers to take proactive steps now for a seamless transition to Lodging Campaigns in February. Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Starting February 6, the platform will discontinue the creation of subaccounts and bid management in the Hotel Center. Moving…
Google will introduce a new Sensitive Events policy into the AdMob & AdSense Program Policies on February 9.Why we care. Without Google’s permission, non-compliance with policies may result in the disabling of ads serving on your site as well as the deactivation of your AdSense account. What is a Sensitive Event? A Sensitive Event is…
Advertisers use these ads to reach high-intent Google users and deliver products within an hour for an improved user experience. Instacart’s consumer packaged goods (CPG) advertising partners now have access to Google Shopping ads. Leveraging Instacart’s first-party data, marketers can use these ads to connect with high-intent consumers searching on Google and deliver their products…
Google is phasing out third-party cookies completely this fall, but some sites will be able to temporarily re-enable them until the year-end. Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. While…
Shoppers in-store will receive ads featuring new products and personalized recommendations. Instacart is set to start serving ads on Caper Carts in Good Food Holdings banner stores. Customers using the AI-powered smart carts will soon be greeted by ads on the trolley’s home screen, featuring launch partners such as Del Monte Foods, Dreyer’s Grand Ice…
The platform’s new Cross-Channel Partners and Lift Partners features offer deeper insights into the customer journey. TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Lift Partners – this assesses the effectiveness…