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New Reddit feature lets users block specific advertisers from their feeds for at least a year, giving users control over their ad experience. Reddit is rolling out a new ad control feature that gives users more power over the sponsored content they encounter on the platform. The details: Users can now select Hide from a…
Google Analytics’ is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking issues. Google Analytics is enhancing its reporting capabilities with three new features designed to help users better understand their data and identify potential tracking issues. Percentage values are now included in all detailed reports, new notifications flag missing…
Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets. Google released a new help page detailing Asset testing for retailers, a specialized experiment type for Performance Max campaigns that lets you measure the effectiveness of your creative assets. What’s new. The new experimental…
YouTube introduces creator-initiated requests and API automation to simplify sponsored content management. YouTube is rolling out new features that make it easier for creators and brands to connect their collaborative content with advertising campaigns. This comes after their introduction last year of tools to help brands better leverage creator content and its fast-growing Shorts format…
Google’s ad review clarification reveals its dual approach of AI and human evaluation for detecting policy violations, empowering advertisers with some transparency. Google released new information about its ad review process, explaining its hybrid approach to enforcing policy violations across its advertising ecosystem. The details. Google’s clarification emphasizes: Reviews use a combination of AI systems…
Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement tools. Google released version 2.9 of Google Ads Editor, adding new campaign management tools, video ad enhancements, and better support for Shopping and Performance Max campaigns. Key updates: Manager Account Labels. Advertisers can now attach labels from Google Ads Manager…
Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad accounts. Meta is encouraging advertisers to integrate Google Analytics with its ad platform, offering early access to ad system updates that have shown a boost in conversions. Details. Meta says setting up the connection takes just…
Google’s expansion of Message assets to PMax campaigns helps advertisers drive direct customer engagement through chat-based interactions. Google is adding more engagement options to Performance Max campaigns, adding Message assets alongside those already available in Search campaigns. What’s new: The Message assets functionality, previously exclusive to Search ads, was spotted by digital marketer Emirhan Bayutmuş…
Google Ads will be increasing the negative keyword limit for Performance Max campaigns from 100 to 10,000. Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. By the numbers: Previous cap: 100 negative keywords per PMax campaign…
Meta doesn’t want your health data (or the legal trouble). If you’re in health marketing, read this before your ad tracking disappears. In the last few months, I’ve seen a lot of confusion around Meta Ads’ health restrictions – frightened health marketers and scare tactics from some uncool people. This article aims to set the…