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Workday, one of the largest providers of human resources technology, has confirmed a data breach that allowed hackers to steal personal information from one of its third-party customer relationship databases. In a blog post published late Friday, the HR technology giant said the hackers stole an unspecified amount of personal information from the database, which…
Salesforce has acquired cloud data management firm Informatica in an $8 billion equity deal, marking a major move in its push to strengthen its AI and data infrastructure capabilities. The announcement, made Tuesday, comes about a year after early rumors of the acquisition sent both companies’ stock prices sliding. At the time, Informatica denied it…
When you really probe venture capitalists about investing in AI startups, they’ll tell you that businesses are experimenting wildly but are very slow to add AI solutions into their ongoing business processes. But there are some exceptions. And one of them appears to be an area known as AI sales development representatives, or AI SDRs….
Meta hired Salesforce’s CEO of AI, Clara Shih, to lead a new organization building AI tools for businesses that use Meta’s apps to reach consumers, according to a LinkedIn post from Shih on Tuesday. Meta confirmed the appointment and the new Business AI group in a statement to TechCrunch. “I’m thrilled to share today that…
Bob Wise, the CEO of Heroku, Salesforce’s cloud platform as a service, has left. A Salesforce spokesperson confirmed the news to TechCrunch in a statement via email. “Bob Wise has left Salesforce for his next career move,” the spokesperson said. “We appreciate all that Bob has done for Salesforce and Heroku and we wish him…
Salesforce is on a buying spree. After snatching up data management firm Own earlier in the month, Salesforce today announced its plans to buy Zoomin, an enterprise knowledge platform. Zoomin — which we’ve covered a handful of times before — unifies a company’s docs, like product user guides and tutorials, in one portal. The terms…
The head of Slack, Denise Dresser, tells TechCrunch she is shifting the business chat platform into a “work operating system,” specifically by making Slack a hub for AI applications from Salesforce, Adobe, and Anthropic. The company’s CEO sees Slack as more than a place to chat with your coworkers, but do users want that? And…
In the dynamic landscape of modern business, seamless integration of platforms is essential for maximizing efficiency and unlocking the full potential of your technology stack. Salesforce, a leading customer relationship management (CRM) platform, serves as the backbone of many organizations’ sales, marketing, and customer service operations. However, to truly harness the power of Salesforce and…
“Salesforce Integration vs SAP: Which CRM Is Best for Your Business?” CRM, or customer relationship management, is a technology used to coordinate and streamline a business’s interactions and connections with clients. It assists businesses in maintaining contact with clients and enhancing commercial ties, which boosts profitability and streamlines operational procedures. For an expanding firm, using…
“SFMC Automation Best Practices to Beat the Competitive Bottleneck in Email Marketing” Salesforce Marketing Cloud is a technically challenging software to use. You need to be a jack of multiple trades to use it to its maximum potential. You need to visualize intricate workflows clearly, accurately score and grade the leads, create effective segmentation and…