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Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers. Gen Z consumers use Instagram and TikTok more often to discover products than Google. That’s according to a new survey from GRIN, a creator management platform. By the numbers. Asked where they most often discover new products, 18- to…
ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content. Education, technology, and software development websites have gotten a referral traffic boost from ChatGPT search – and ChatGPT sent more traffic to more than 30,000 unique domains by November. That’s according to new Semrush (disclosure: Search Engine…
When you manage your products within your local listings, you can now use Google Product Studio to change the background scenes. Google Product Studio is now available within Google Business Profiles. This allows you to edit the background scenes of your products within your local listing using Google’s AI features. Product studio is already available…
Retro Dodo was crushed by Google’s 2023 helpful content update. Now he’s taking on Google as a consultant for Kagi, a paid search engine. Brandon Saltalamacchia’s office, adorned with a dazzling collection of retro gaming paraphernalia, offers a glimpse into the passions that have driven his professional life. In this interview with Saltalamacchia, you’ll learn…
Rank volatility increased by 26% in 2024 – some industries saw even bigger spikes. Explore the data and insights. Some things in life are constant – Google rankings aren’t one of them. If you’ve been paying attention (or just reading this website), you’ve likely noticed that rankings are becoming increasingly unstable. Industry veterans, with years…
From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing. Google recently gathered influential voices in the food industry to unveil the latest trends shaping restaurant search and digital marketing. From skyrocketing search terms to drone deliveries and the power of YouTube Shorts, here’s everything you need to know…
Learn the most common causes of declining traffic, how to analyze the issue, and the steps to bounce back. Is your website traffic dropping, leaving you unsure of what went wrong? Every day without action means more lost rankings, leads, and revenue. This article outlines a seven-step framework to help you analyze the causes of…
Use these geotargeted tactics to optimize your site for local audiences and stand out in regional searches. SEO is essential for improving a website’s visibility on search engines like Google, both globally and locally. However, a one-size-fits-all approach won’t effectively attract customers in specific regions. To stand out in a particular geographic area, you must…
Automate site audits, analyze pages and generate AI-driven optimization insights all within Google Sheets. SEO analysis can be time-consuming, but automating the process helps eliminate repetitive tasks and speeds up important website optimizations. This guide will show you how to build a custom tool using Google Sheets, Google Search Console (GSC), and the ChatGPT API…
This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available. Google has launched a new Search Labs experiment named “Ask for me.” Ask for me lets you use Google AI to call businesses on your behalf to find out what they charge…