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Hot takes have been flying about why HubSpot’s organic traffic declined. Here are perspectives from ex-employees. HubSpot’s SEO collapse has been the talk of the SEO world for the last several days. As a reminder, here’s a screenshot of HubSpot’s organic traffic drop, based on Semrush data: Among the endless reactions and perspectives, two former…
Your SEO team’s brand can impact collaboration and executive support. Find out how to create a valuable team brand that stands out. In marketing – whether digital or not – we all understand the power of a strong brand. A recognizable brand is vital for earning and keeping attention, driving trust, and building loyalty. On…
From zero-click searches to AI advancements, here’s how to optimize for what works now while preparing for the future of SEO. SEO is at a crossroads. As AI reshapes the digital landscape and Google continues to drive less traffic to brands, marketers face a critical challenge: how to balance strategies that deliver results today with…
Explore must-have tools, practical tips and fresh approaches for making internal videos that captivate and educate. As a search marketer, you’re already skilled at creating content that captivates audiences and drives results. But when the audience is your own team and the goal is internal training, the task might feel a bit out of your…
Here’s how the DOJ’s case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy. U.S. courts have ruled that Google operates as a monopoly, a conclusion that likely surprises few, given that it: Dominates web search. Controls over half of the mobile market. Wields significant influence over online tools…
Brave is letting you personalize your search results by giving a thumbs up or thumbs down to any domain. Brave Search today announced Rerank, which lets you “raise” (boost) or “discard” (remove) websites from its search results, is available to all users. How it works. When you search on Brave, a Rerank panel will appear….
Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs. Hubspot’s SEO strategy is the talk of the SEO and marketing world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million in November to 8.6 million…
The last update was 10 months ago, when Google released its new spam policies and March 2024 core update. Google has pushed a routine update to its search quality raters guidelines PDF (accessible here). This is a routine update to its guidelines document, where the updates primarily focused on spam. What changed. Google posted the…
Here’s how combining cutting-edge tech, human curation, and a creator-focused business model could challenge Google’s dominance. We are at a uniquely and historically weak moment for Google. The quality of their results has even non-SEOs complaining, against a backdrop of being found illegally maintaining a monopoly and losing market share. It’s more possible than ever…
Using video content in your SEO efforts can turn organic traffic into engaged social media followers, enhancing your brand’s reach and trust. If you think “beyond the click,” you know that getting traffic to your website is only half the battle. The real opportunity lies in turning that traffic into lasting customer relationships. One powerful…