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Uncover the challenges of tracking brand performance in AI-powered search platforms, plus insights to adapt your SEO and digital PR efforts. Tracking organic search performance is about to get comically frustrating. Google has been rolling out a series of AI-enhanced search results over the past 18 months: AI Overviews. AI Shopping. AI Organized Local Results….
Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference. A new buzzword is making waves in the tech world, and it goes by several names: large language model optimization (LLMO), generative engine optimization (GEO) or generative AI optimization (GAIO). At its core, GEO…
Learn about the latest AI-powered platform challenging Google’s search dominance with interactive, context-aware information retrieval. After much anticipation, ChatGPT has finally entered search. And it’s bringing a new approach to how we find information online. The new ChatGPT search promises to offer timely, relevant answers, provide live updates, deliver visuals like weather and stock prices…
Learn how to create SEO projections and explore two alternative methods for showcasing ROI without overpromising results. Companies are increasingly requesting SEO projections. It’s a reasonable request. SEO efforts often require significant resources and companies want to know what kind of return they can expect. However, accurately predicting future organic growth is never straightforward. Countless…
Note, you still may not see it if Google does not have recommendations for you. Google has fully rolled out its recommendations section within Google Search Console. Google launched it as an experimental feature back in August and has now fully rolled out the feature to all profiles within Google Search Console. What is new….
Dive into the history, metrics and best practices behind Google’s page experience update and its implications for SEO in 2025. Google’s page experience update set a new benchmark for creating user-friendly websites. It highlighted the growing importance of performance and usability in SEO by emphasizing Core Web Vitals, responsive design and minimal intrusive elements. This…
Dive into the challenges of parasite SEO and why Google’s algorithmic shortcomings make this policy a temporary fix for a systemic issue. Google’s updated site reputation abuse policy attempts to tackle a growing issue in search: large, authoritative sites exploiting their domain strength to rank for content they don’t own or create. While the policy…
Stay on top of your SEO performance by tracking both technical and on-page changes, and using the right tools to simplify your efforts. By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the…
Prepare for the future of ecommerce search with insights on Google’s AI Sales Assistant and tips for creating a SERPs SEO strategy. Google is making a groundbreaking move into uncharted SEO territory: introducing an AI Sales Assistant directly in search results. Imagine this – a virtual sales clerk embedded in the SERPs, guiding users with…
International SEO isn’t just about hreflang. Balance technical precision, localization and trust-building to connect with global audiences. Often, guides and recommendations for international SEO strategy only center around the technical aspects of your website – URL structure, hreflang configuration and the like. But while these pieces are important, it’s equally as important to build trust…