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Insights into today’s SEO landscape, from the value of brand authority to the SERPs’ evolution and why AI-powered search demands new skills. SEO is far from dead – it’s simply changed beyond recognition. To stay relevant, SEOs must adapt to these shifts, expand their skillsets and embrace new technologies. This article outlines 13 hard-hitting truths…
Previously only available as a standalone app on Android, and available within the iOS Google app – now it is a standalone app for iOS users. Google published a standalone Gemini app for iPhone users on iOS, which can be accessed over here in the Apple App Store. This is already available for Android devices…
This streamlined process lets you uncover search behavior, map audience intent and find SEO opportunities even with limited resources. To succeed in SEO, it’s essential to understand what your audience is searching for and why. Audience research goes beyond basic demographics, diving into the intent behind search queries to reveal what truly drives people’s decisions. …
You can now search for products in Google Maps and see product results. Google Maps now will show you products from nearby stores if you search Google Maps for product related queries. Google wrote, “Now, you can search in Google Maps for items like pickleball rackets, board games, ice cream makers and more to find…
Boost the effectiveness of your SEO client meetings with tips on planning, audience engagement, clear communication and more. Meeting burnout is real. With calendars packed fuller than ever, cutting through the noise to deliver a clear, purposeful message is essential to ensure your meeting with SEO clients stands out. But first, ask yourself: does this…
U.S. users will start seeing sponsored questions this week. Answers to the questions will be generated by Perplexity, not advertisers. Sponsored follow-up questions will start appearing on AI answer engine Perplexity this week, the company announced. Rumored since April, we previously reported the Perplexity ads would launch in Q4 and here they are. How it…
Is Google’s Local Guides program a rewarding community initiative or a flawed system? Explore its successes, failures and ethical dilemmas. Is becoming a local guide worth the investment of your time and energy? As we approach the 10th anniversary of this major Google program, evaluating its successes and failures will help you answer this question…
Google has begun its next big search ranking update today. The update will take about two weeks to roll out. Google released the November 2024 core update today. This update will take about two weeks to roll out, Google said. Core updates happen multiple times per year. Core updates can have significant, broad changes to…
Is Google misattributing organic search traffic to Shopping? Learn why the new srsltid= parameter in organic listings has stirred controversy. Back in August 2024, some site owners started to notice that a parameter called srsltid= being appended to their organic listings. The srsltid= parameter is nothing new. Barry Schwartz reported it here in February 2022 when…
Explore tips for crafting briefs that guide creators on SEO, audience targeting and effective content production. Getting the best out of a content creator partnership for social search starts with a strong brief. Without clear, actionable guidelines, even the best creators can miss the mark, leading to off-tone content that lacks SEO impact and falls…