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OpenAI is beginning its long-awaited ChatGPT search product – with a wider rollout in the coming months. Some ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT has been able to search the web for several months, but today’s update is part of OpenAI’s larger push into AI search. OpenAI’s…
Stay ahead with key SEO insights and tactics to help you drive value and stay visible in an AI-powered search world. The SEO landscape is changing fast, and many of the tactics we rely on today are becoming obsolete. To keep driving organic traffic and real value, we need to rethink our approach. New developments…
From in-depth technical SEO analysis to powerful page speed tools, find the ideal tool for your strategy and budget. If you’re looking to level up your SEO efforts, having the right tools is essential. This article explores four of the best technical SEO tools today: Screaming Frog. Ahrefs. URL Profiler. GTMetrix. Each tool offers unique…
Stay ahead by preparing to navigate Google’s antitrust challenges, AI’s prevalence, the value of technical SEO and more. As we approach the end of 2024, the SEO landscape is already shifting, with even bigger changes on the horizon for next year. With potential access to Google’s data, competitors could shake up the search landscape, requiring…
Here’s a framework to analyze user sophistication, prioritize high-intent keywords and engage all decision-makers along the customer journey. The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer sophistication and intent. This…
Set your SEO team up for success with clear, performance-oriented goals that align with business objectives and foster collaboration. Setting clear goals is essential to measuring success in SEO. Goals become even more powerful when aligned with a well-defined strategy that informs the tactics used to achieve them. This article explores setting goals for the…
Discover the role, benefits and best practices of data in hyper-personalization – plus some real world examples. Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly connect with modern consumers, brands need to go…
When it comes to choosing AI SEO tools, the sheer variety of options can be overwhelming. The popular ones may not always be the best fit for your specific SEO workflow and processes. There’s no one-size-fits-all solution for finding the perfect AI tool for SEO automation. The right choice depends on your unique objectives, budget,…
Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities. Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration…
From rankings drops to site issues, learn which SEO problems require urgent action and how to prioritize your efforts effectively. I’m a strong proponent of a healthy work-life balance. When I have the capacity to switch off from work, I’m a more diligent SEO (and nicer human). That’s why I’m cautioning us to be careful…