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What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value. Recently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month. Then, there was another 97% decline in desktop organic traffic in the second…
Guest blogging has been a staple off-page SEO marketing strategy since time immemorial. When external websites accept guest posts, those articles become sources of backlinks that directly benefit the sender’s website. However, many guest bloggers and websites overlook the fact that guest posts benefit both parties. Case in point: I recently submitted a guest post…
Dive into the lesser-known Crawl Stats reports, plus how to monitor Googlebot activity and identify actionable insights for enterprise sites. Tucked away in the Settings section of Google Search Console is a report few SEO professionals discuss, but I like to monitor. These reports are known as Crawl Stats. Here, you’ll find an interesting set…
If your website isn’t ranking where it should be, you’re missing out on a massive slice of potential business. Poor SEO could be the reason your competitors are thriving while your sales are stagnant. But you don’t have to be alone in this, an SEO agency like Global Newsly can help you to improve your…
You will no longer have to contact your Google Ads support team to transfer client accounts to another agency. Google is introducing a new process – Change Who Pays – for transferring your client accounts to a new agency’s manager account. Details. Google Ads sent an email sent to users about the change: “We’re happy…
Google’s organized search results will let you see content and perspectives from all around the web – articles, videos, forums and more. Google is starting to roll out AI-organized search results today, as well as the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as…
Shopping Ads will appear along with the Google Lens visual search results, which are also getting a new design today. Shopping ads will appear above and alongside Lens’ visual search results before the end of 2024, Google announced today. What it looks like. Google shared an example showing a search result someone would see when…
There seems to be an issue with Google Discover where new content isn’t showing. It’s unclear how widespread of an issue this is. Does the content in Google Discover seem dated? Many people seem to be having this issue with Google Discover, though it is unclear how widespread it is. Why we care. Google Discover…
Here’s why you should focus on creating valuable, unique content that answers users’ questions effectively, regardless of word count. Content creation is a beast and can be a minefield, especially in this AI-driven era, where many seek to “save time” by using AI to partially or fully write content, sometimes with little to no human…
Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month. Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features. New Copilot ad experience. Copilot ads will…