#Bing expands generative search experience and Deep Search

#Bing expands generative search experience and Deep Search

Bing generative search experience now works for informational queries. Microsoft announced a number of updates to Copilot today, specific to Bing Search, its generative search experience and Deep Search features are expanding more with this news. Generative search. Bing said it is now expanding its Bing generative search experience for “informational queries”, such as how-to…

Read More
#Retailers: Google is becoming your new category page

#Retailers: Google is becoming your new category page

Google’s ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO. We all know there have been many changes in the search results during the last year.  AI Overviews.  Reddit increases in visibility.  Google’s site reputation abuse policy.  And the list goes on and on.  However, one key…

Read More
#Keyword research for SEO: The ultimate guide

#Keyword research for SEO: The ultimate guide

Keyword research should focus on revenue generation, not just traffic. Here’s how to turn keywords into business assets that drive growth. Keyword research is a cornerstone of SEO success, but many SEOs do it incorrectly. Instead of focusing on keywords that drive revenue, they only chase traffic volume. This guide tackles a new approach to…

Read More
#15 AI tools you should use for SEO

#15 AI tools you should use for SEO

Get more done in less time with these must-have AI tools to automate tasks, optimize content and improve your search engine rankings. AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which…

Read More
#How SEO can work with digital marketing teams

#How SEO can work with digital marketing teams

SEOs can help boost digital marketing efforts through collaboration, all while championing the customer journey. In digital marketing, agencies and in-house teams often separate into specialized units like SEO, PPC and content marketing.  While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers don’t think in silos –…

Read More
#Key Google Search Console metrics to monitor every month

#Key Google Search Console metrics to monitor every month

Refine your analysis techniques by learning how to effectively track technical SEO metrics in Google Search Console. Let’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the SEO rookies in your crew. That’s the challenge I addressed in my SMX Advanced 2024 session. Didn’t catch…

Read More
#5 ways to scale global search management

#5 ways to scale global search management

Here’s how consistent reporting, centralized SEO development and shared templates reduce friction and improve performance across markets. Relying solely on content and technical SEO is no longer enough to achieve sustainable success, especially for businesses operating in multiple markets. While these elements are crucial, they fail to fully account for the diverse factors influencing a…

Read More