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Begin your AI journey by understanding its role in marketing. Discover practical steps to integrate AI tools into your strategy. Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. …
The lawsuit alleges illegal monopoly practices related to local search and local search advertising. A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp will argue that Google harms consumers…
Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models. AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. This approach enables customized strategies that align with specific business goals and can be…
Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs. Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven…
Learn the essentials of app store optimization (ASO) to enhance app visibility, drive organic installs and lower acquisition costs. With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization strategy is essential to…
Identify and overcome team dysfunctions within your agency, ensuring all teams operate at their highest potential. Agencies have several teams, some of which are formed over the years and some that come together quickly as new hires join and new clients are onboarded. Agency teams include executive leadership, marketing channel leaders and cross-functional groups or…
To counter these threats, SEOs are focusing on content quality, E-E-A-T, traffic diversification and staying updated. Google’s favoritism of certain types of websites – or itself, in the form of search features and AI Overviews – are the biggest threats facing SEO consultants, according to a new survey from Aleyda Solis. SEO threats in 2024….
Here’s what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work. ChatGPT has many applications for content and SEO. This article will discuss what to keep in mind when creating ChatGPT prompts for SEO and share an extensive list of SEO-focused prompts to use in…
SEO isn’t dead, but ‘optimization’ might be. Here’s why ‘search engine training’ better reflects our interactions with AI-powered search. Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of…
Google added a 9th source that Google Search may use for title links. Google Search updated its search documentation to reserve the right to use the OG title meta data for your title link in the Google Search results. That adds a ninth source Google may pull from for your title links. List of title…