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Use a multi-column matrix, categorizing tasks by impact, effort and urgency, focusing on site-wide and revenue-driving optimizations. Great content is essential, but technical SEO is the foundation that supports it. Even the best content will struggle to succeed if your website can’t be crawled, has rendering issues or suffers from poor indexing. Without a solid…
Steps for using GSC to review your traffic, analyze the search landscape and make impactful optimizations for quick results. SEO can seem overwhelming, with so much information and numerous tools available. In less experienced hands, the masses of recommendations from these tools can often waste a lot of time while delivering little in the way…
In the early days of AI Overviews (and Search Generative Experience before that), Google typically cited sources beyond the top 10 results. The sources cited in Google AI Overviews now match webpages from the top 10 Google organic search results 99.5% of the time. This new data was shared on LinkedIn by Mark Traphagen, VP…
Uncover the reasons behind the ‘Crawled – Currently not indexed’ error in Google Search Console and solutions to get your pages indexed. If you’re reading this, you’ve likely encountered the “Crawled – Currently Not Indexed” error in Google Search Console. Of the 213 Google Search Console profiles I access, 89% have the “Crawled – Currently…
Get ahead in AI video creation by exploring top tools on the market while OpenAI’s Sora remains under wraps. A lot has changed over the past year while I’ve been waiting for “the best AI video generators for creators and marketers” to emerge. The list of leading contenders got scrambled six months ago when OpenAI…
International publishers are overtaking local news brands in Google’s Top stories, raising questions about search relevance. News publishers have been working harder than ever to squeeze search traffic out of Google. Just when editors start to feel confident that they’ve perfected a winning SEO formula, the game changes. From supposedly “helpful” algorithm updates to site…
Stay ahead in SEO by reinforcing topic authority, adapting to AI Overviews and expanding your reach beyond Google. The first half of 2024 in SEO land was never boring. Between algorithm leaks, a big core update, AI Overviews (the debut, the blowback and the pullback) and antitrust litigation hovering in the background, the headlines have…
The four-plus day ranking bug, that kicked off around the same time of the August core update is now fixed. Google has fixed the ongoing search ranking bug that kicked off around the same time as the release of the August 2024 core update. Google wrote, “We fixed the issue with ranking. There will be…
Here’s how agile SEO techniques and tools can help accelerate growth, prioritize effectively and produce returns faster. Many SEO professionals have been asked by managers or clients, “How long does SEO take?” Usually, the answer is “Somewhere between 4-12 months.” In some cases, it can take as long as 24 months to see a significant…
Some sites hit by the September 2023 helpful content update are seeing some small signs of life. Will it last? Google unleashed the much-anticipated August 2024 core update Thursday morning. Less than 24 hours later, Google Search confirmed a ranking bug, which is still ongoing. This means Google Search is volatile right now. And many SEOs…