#Survey: User satisfaction with Google grows in 2024

#Survey: User satisfaction with Google grows in 2024

Google’s push into AI-driven search doesn’t seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users. Americans are more satisfied with Google Search than a year ago, according to the annual American Customer Satisfaction Index (ACSI) Search and Social Media Study 2024. Why we care. Many search marketers and news publishers…

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#3 ways to add a human touch to AI-generated content

#3 ways to add a human touch to AI-generated content

Find out how to add a personal touch, maintain your brand voice and incorporate human expertise into AI-generated content. Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. This is a recipe for disaster. AI offers unparalleled efficiency in content…

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