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Start preparing for the condensed 2024 holiday season. Optimize for multiple holidays across various channels to maximize your marketing. This year’s shopping season is unusually short. Instead of the normal four and a half to five weeks, we have just 27 days between Thanksgiving and Christmas. On top of that: Hanukkah starts on Christmas, and…
Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond. In this new age of AI-driven search, it’s essential to move away from siloed marketing strategies and realign to future-proof your position in the SERP. This article outlines seven key focus areas for maximizing your brand’s…
Google announced its URL shortener service will stop working completely on August 25, 2025. Google’s URL shortener service will stop serving completely on August 25, 2025, which will result in billions of redirected URLs to stop working after that date. Google stopped allowing us to make new redirects with this service back in March 2019,…
Your brand’s online reputation depends on way more than just Google or your favorite social media channel. Up to 94% of customers say that a negative review or social media comment has convinced them to avoid a company, according to an InMoment study. But it’s actually much worse than that today. Negative reviews only used…
Job dissatisfaction is up, and fewer search marketers are satisfied with their jobs, Search Engine Land’s Career and Salary survey finds. Search marketers are less satisfied with their jobs than they were a year ago, according to a new Search Engine Land survey. Why we care. Search marketing continues to be a rewarding career. However,…
Find out how to add a personal touch, maintain your brand voice and incorporate human expertise into AI-generated content. Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. This is a recipe for disaster. AI offers unparalleled efficiency in content…
Men earn an average of $130,000 while women earn an average of $95,000, according to Search Engine Land’s 2024 Salary and Career Survey. Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. While there is less of a gender pay gap disparity…
Learn how to integrate trends into your SEO content strategy for improved brand awareness and search performance. Trending topics represent popular or emerging points of discussion online. In SEO, trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your…
Learn why traditional SEO tactics fail in modern reputation management and how to address brand perception and crisis communication issues. In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. Brand reputation issues in 2024 NewsWhip’s…
Google launched Notes in Search 8 months ago as a labs experiment – that experiment ends today. Google Notes, which launched in Search and Discover as a labs feature 8 months ago is officially ending at the end of this month. “We’re excited to continue testing new ways to connect people to authentic, relatable voices…