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Discover how you can stay ahead when old strategies begin to fail. SEO has reached a pivotal point. Never before has there been a meaningful update followed by one of the most significant document leaks in SEO history. The SEO industry has been turned on its head. This change has brought both challenges and opportunities…
Strategies to make your content AI-ready while keeping it engaging for human readers and visible in the age of generative search. There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s a good chance you’re already familiar – if you…
Dive into Google Search Console’s features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis. Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate…
Looking for budget-friendly SEO solutions? Learn about free tools to help you analyze, optimize and improve your website’s search performance. Working in SEO requires various tools for research and analysis. We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. While premium tools offer many…
Get more SEO buy-in and budget by aligning with company goals, telling compelling stories and improving your communication skills. It’s rare that you always get what you want in life. As SEO professionals, we all know the sheer pain of not having enough resources because “others are not understanding the value of SEO.” You can’t…
The auto-migration of location extensions to assets expands advertisers’ options for displaying location information in their ads. Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023. Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving…
Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics. PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand awareness, is outdated in a world where customer journeys often…
Meanwhile, almost 30% of clicks go to Google’s properties and about 36% of clicks go to the open web, a new zero-click search study finds. A majority of Google searches – 58.5% in the U.S. and 59.7% in the EU – result in zero clicks. A zero-click search happens when users end their session or enter…
Avoid the pitfalls of link network spam. Here’s how to spot scammy pitches, identify toxic sites and protect your brand’s SEO. Have you ever been tempted to pay for a really great link? Between Google’s algorithm leak and Danny Goodwin’s subsequent exposé of the importance of links for rankings, the broader marketing industry is having…
The reports within Search Console are now delayed by over 52 hours. Google Search Console’s Search Performance reports are now delayed by over 53 hours and counting. It is not uncommon for these reports to be delayed, sometimes they get stuck, but for those trying to run client reports for the end of the month,…