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Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here’s how to set them up through Google Tag Manager. Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze data accurately and efficiently. It…
The documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more to rank content. A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses to rank content. What happened. Thousands of leaked…
Be careful not to ONLY rely on paid media in B2B. Here’s why SEO and content can reduce CPLs years from now. “Buying” customers can work. Just not all that well over the long haul, it turns out. Direct-response, digital ads (like paid search) are among the best converting channels anywhere. Like, ever. In the…
Learn how a personality strength assessment tool can help you identify team members’ strengths and drive greater success. Many agencies have been operating fully remotely or in a hybrid environment for four or more years. But some challenges persist, including: A lack of face-to-face interaction and inability to read body language. Over-reliance on communication tools,…
These are really big and visible buttons that may encourage a higher click-through rate from the search results. Google is testing a large blue visit button under some of the search results in the mobile search interface. The button says “visit” and takes you to the website listed in the search results. What it looks…
Your Money, Your Life seems to not apply to AI Overviews. Google advises users to run with scissors, cook with glue and eat rocks. Google looks stupid right now. And AI Overviews are to blame. Google’s AI Overviews have given incorrect, misleading and even dangerous answers. The fact that Google includes a disclaimer at the…
Discover how to leverage AI to uncover unanswered questions in your content, helping you enhance and improve it. I’ve learned through experience to be cautious when using the words “content” and “scale” close to each other in SEO because it’s usually coded-speak for creating content in large volumes, primarily for search engines. We’ve seen time…
Do backlinks remain a crucial factor for SEO? Or has their importance been diminished in 2024? We help separate fact from fiction. SEO today is more complex and challenging than at any other point. Once upon a time, not too long ago, links were the most important thing in SEO. But is that still true?…
Whether you’re looking to revamp your SEO strategy, upgrade your toolkit, or stay ahead of industry shifts, this guide has you covered. With over 60% of all website traffic originating from organic search and 91.5% of clicks going to first-page results, businesses that neglect SEO are missing out on valuable opportunities to attract, engage, and…
Previously, GA4 only showed this metric over the past 30 minutes. Google has upgraded its Google Analytics, GA4, real time reports to show users in last 5 minutes. It previously showed users in last 30 minutes and now it shows both users in last 5 minutes and users in last 30 minutes. The old Universal…