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Niche bloggers hit hard by recent Google updates have seen minimal recovery. Here’s what to do instead of giving up. If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. From Facebook to Reddit…
Generate SEO content ideas that directly address your customers’ jobs, pains and gains for more effective content marketing. The Value Proposition Canvas is a tool designed to help businesses create value for their customers. Typically, this relates to products or services. However, I have found the framework incredibly useful for content ideation, with customer fit…
We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising? TikTok is testing a new 60-minute video upload limit, which could unlock new content possibilities for brands, marketers and content creators. Why we care. TikTok is already a powerful discovery engine, but the ability to upload 60-minute videos…
See how AI is changing our quest for information, the key players in the AI wars and the attributes that will define the future of search. As the traditional search box becomes obsolete and the vast majority of searches shift to the extreme long tail, SEO will invariably evolve in the future. It’s actually not…
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline. Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties. This deadline also affects…
Google said these new crawlers are to “better support crawling of binary data that may be used for research and development.” Google has added two new crawlers to the Googlebot family of web crawlers: GoogleOther-Image GoogleOther-Video Google said these two new crawlers are versions of GoogleOther optimized for fetching image and video bytes. GoogleOther was…
What happens when you let Google do the Googling for you, but Google can’t find what Google is Googling for on Google? I don’t know for a fact that people are searching less on Google. I just know it’s true. During Google I/O, Alphabet/Google CEO Sundar Pichai told us AI Overviews have resulted in an…
Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility. A site migration can feel like packing up your entire house and moving across the country. There’s much to keep track of, and you don’t want to lose any valuable possessions (or,…
Google said the filter appears on the top of the results page alongside other filters. Google is rolling out a new search filter to show only text-based links in the search results. The filter is named “Web”. Clicking it removes images, videos, or other forms of search results; only classic blue links are displayed. Web…
Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform’s increased focus on scaling its ads business. Reddit named Jyoti Vaidee as its first VP of Ads Product, a newly created role overseeing the platform’s monetization engine. Vaidee joins from Google, where she spent over 11 years…