#Google Publisher Center to stop allowing you to add publications

#Google Publisher Center to stop allowing you to add publications

Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible. Google will stop allowing publishers to add publications to the Google Publisher Center manually. Instead, Google will automatically add eligible publications pages later this year. This change will likely lead to even more confusion around Google News inclusion, which we…

Read More
#What should the title tag length be in 2024?

#What should the title tag length be in 2024?

Optimizing title tags is vital for boosting your visibility in Google’s SERPs. But you don’t have to worry about character limits. Here’s why. The title tag is one of the most important SEO elements. It can have a great impact on your rankings. In my experience, optimizing title tags can give rankings a strong boost….

Read More
#Perplexity AI: Exploring AI-powered search beyond Google

#Perplexity AI: Exploring AI-powered search beyond Google

Perplexity’s AI-powered search experience challenges Google’s model by delivering conversational answers, citing sources and more. The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. One such challenger is Perplexity, an AI-powered search platform that aims to provide users with summarized…

Read More
#TikTok sell or ban bill becomes law

#TikTok sell or ban bill becomes law

TikTok says the law is unconstitutional and plans to challenge it in court. President Joe Biden today signed a bill into law that forces TikTok to either divest from Chinese parent company ByteDance or face a full ban in the U.S. What it means. ByteDance must sell TikTok in nine months. That deadline can be…

Read More
#Head of Google Search demands urgency as growth slows

#Head of Google Search demands urgency as growth slows

Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a ‘new operating reality’. Prabhakar Raghavan, the head of Google Search, expects his team to move more quickly and in different directions as part of a new “cost” and “operating reality.” That’s according to audio of Raghavan speaking during a Google all-hands meeting,…

Read More
#TikTok SEO: The ultimate guide

#TikTok SEO: The ultimate guide

Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips. TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their…

Read More
#6 vital lenses for effective keyword research

#6 vital lenses for effective keyword research

Don’t fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for. More keyword data isn’t your problem.  No, what’s holding you back has nothing to do with your advanced ability to slice and dice keyword data dumps.  Data dumps on their own…

Read More
#Meta AI adds Google Search results

#Meta AI adds Google Search results

Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers. Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft. That said, I’ve yet to find a query that…

Read More