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Elevate your SEO strategy by using a design thinking framework to create more impactful, user-centric search campaigns. One of the things I love about SEO is its inherent duality. We get to leverage both sides of our brains: The right brain when it comes to on-page, content and even link building campaigns. The left brain…
From dealing with generative AI to monitoring brand mentions across platforms, managing your online reputation requires a strategic approach. Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. We also need to care about AI. In this article, you…
OpenAI may be getting closer to launching its ChatGPT product that searches the web and cites sources when answering questions. All signs point to ChatGPT launching a search feature soon. When? That remains the big question. Rumor has it. OpenAI is developing a ChatGPT feature that searches the web and cites sources in its results,…
Navigating March 2024 updates for content creation, link building, and SEO success March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your website fare? Join us for an insightful webinar as we delve into the seismic shifts brought about by…
Calling AI ‘underhyped,’ Eric Schmidt believes Google will be able to monetize AI answers and improve advertising. “Google is not about blue links. It’s about organizing the world’s information,” according to former executive chairman and CEO of Google Eric Schmidt, speaking earlier today on CNBC. Schmidt was asked about the “blue link economy,” and all…
Link building is important for bringing in organic visitors to your website. And HARO link building can make it possible for you to raise the likelihood of prospective clients finding you by enabling you to be mentioned on reputable websites. HARO link building, however, is not just spending some hours during the day sending generic…
Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success. The Killer Whale is back. The latest Knowledge Graph update, released in March, continued the laser focus on person entities. It appears Google is looking for person entities to which it can fully apply…
While it wasn’t as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023. Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft Bing and Yahoo made ludicrous gains. Inaccurate data. For U.S. search market share…
Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360) Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants…
Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites. Google’s March 2024 core update will hands down be one of the most talked-about SEO topics of the year, if not the last few years. There’s so much around the update, from its length…