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New industry benchmarks reveal what success really looks like. If you’re still chasing a flat 10% conversion rate across all campaigns, it’s time for a reset. According to Unbounce’s latest Conversion Benchmark Report , industry medians range from just 3.8% (SaaS) to 12.3% (Legal) — and that variance can reshape how you interpret your landing…
New industry benchmarks reveal what success really looks like. If you’re still chasing a flat 10% conversion rate across all campaigns, it’s time for a reset. According to Unbounce’s latest Conversion Benchmark Report , industry medians range from just 3.8% (SaaS) to 12.3% (Legal) — and that variance can reshape how you interpret your landing…
Now that the March 2025 core update is done rolling out, we can compare it to the previous core updates – and it seemed pretty similar to the December 2024 core update. The Google March 2025 core update finished rolling out over a 14-day period, starting on March 13, 2025, and completed about 14 days later…
No indexing = no visibility. Follow these steps to get your content indexed and boost your presence in search results. Sick of seeing the error “Discovered – currently not indexed” in Google Search Console (GSC)? So am I. Too much SEO effort is focused on ranking. But many sites would benefit from looking one level…
Affiliate ad hijacking steals your traffic and trust. Learn how to spot it, stop it, and protect your budget with smarter monitoring. Ad hijacking occurs when dishonest affiliates create ads almost identical to a brand’s official ads. They copy headlines, text, and display URLs so potential customers assume these ads are legitimate. In reality, these…
Learn how search engines handle paginated content, plus tips to prevent indexing issues and boost crawl efficiency. Ever wondered why some of your ecommerce products or blog posts never appear on Google? The way your site handles pagination could be the reason. This article explores the complexities of pagination – what it is, whether your…
Discover how deep research and agentic AI models are transforming search and the way users find information. With the rise of AI-powered features, search engines are not just directing users to information but delivering answers directly. This shift is redefining how people interact with the web, raising questions about the future of SEO, content discovery,…
Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention. To meet the web content crawlability and indexability needs of large language models, a new standards proposal for AI/LLMs by Australian technologist Jeremy Howard is here. His proposed llms.txt…
AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead. With the rise of AI-powered search and steady increases in monthly LLM referral traffic, many of our SEO clients are asking how they can improve their visibility and brand sentiment in AI…
The median salary of all open SEO positions was $82,000. Majority of open positions with salary range of $250,000 to $300,000 mentioned AI. There has been a striking drop in remote SEO role listings — down to just 34% — as well as SEO content job listings – down 28%. That’s according to The 2025…