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For the first hour or so, the invites to try out AI Mode from Google did not work – but now it does. Google is now rolling out access to AI Mode to its second batch of users. Google first allowed Google One AI Premium subscribers access to AI mode, when it first launched on…
From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands. The way people search for information is changing, and Gen Z is leading the shift. Instead of turning to Google, they’re searching on TikTok, Instagram, YouTube, Reddit, and Discord for everything from…
SEO isn’t just about tactics – it’s about setting the right goals, crafting a strategic vision, and executing a clear plan. SEO is something of a nebulous concept. To some, SEO is technical; to others, it is creative. Neither of these is 100% right or wrong. SEO is all of this and more, depending entirely…
Google will however keep working to reward content creators; but not all deserve to rank well at this point. When Google launched the March 2025 core update last week, Google said there will be a series of improvements aimed to help “better surface relevant, satisfying content” from content creators “thoughtout this year.” But you should…
Boost your search visibility by working on a total search strategy that connects you with audiences on TikTok, Pinterest, Reddit and more. Relying solely on Google for search visibility is no longer viable today. Search behavior is diversifying, particularly among younger demographics. Gen Z is increasingly turning to platforms like TikTok, Pinterest, and Reddit for…
SEO in 2025 feels confusing, but smart strategies still win. Learn proven tactics to stay visible in search and drive results. SEO keeps evolving faster than most of us can handle. If you’re finding it hard to keep up with all the changes in search, you’re not the only one. I’ve talked to dozens of…
Discover how Google’s new AI mode impacts search results, citations, and visibility –plus key insights for SEO and marketing. Google’s AI Mode became available earlier this month as a Google Search Labs experiment. After researching dozens of keywords across transactional, navigational, commercial, and informational intents, here’s what SEOs and marketers need to know about Google’s…
Now you can programmatically get access to the 24-hour search performance data from the Search Console API. In December Google added 24-hour data to the Search Performance report in Google Search Console. Now, that data will soon be available in the Search Console API, and you get not just the past 24-hours of that 24-hour…
Google once again confirms user interactions play a role in ranking and indexing, especially if users don’t click on pages in search results. If users don’t interact with your page in Google’s search results, Google may remove that page from its results – or possibly even its index. That’s according to a recent short video Google’s…
Fabrice Canel confirmed that Microsoft does use schema markup to help its LLMs learn and understand. Microsoft has confirmed it uses schema markup to help its LLMs (large language models) understand your content. There has been a debate around if AI models and LLMs use schema or structured data, and at least Microsoft has confirmed…