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Snapchat announced on Thursday that it’s launching a watchOS app to allow Apple Watch users to access the social network on their wrists. With this new app, users can now use Snapchat across mobile, web, tablets, and Apple Watch. Users can now preview an incoming message and also reply using the keyboard, Scribble, Dictation, or…
During Meta’s antitrust trial this week, Meta CEO Mark Zuckerberg said that Snapchat would have grown faster if it accepted his company’s offer to buy the social network back in 2013, Business Insider reports. Court documents revealed that Meta, then called Facebook, offered to buy Snapchat for $6 billion (reports at the time said that…
Snap CEO Evan Spiegel and the chief executive of the California Community Foundation, Miguel Santana, are launching a program focused on helping residents in Altadena and Pacific Palisades rebuild on their own terms after last month’s wildfires. The California Community Foundation, Snap, Spiegel, and Snap CTO Bobby Murphy are committing $10 million in funding to staff…
In an unusual move, the Federal Trade Commission has released a statement announcing that it has referred a complaint against Snapchat owner Snap Inc. to the Department of Justice. The Commission was vague on the details, but said that it ” pertains to the company’s deployment of an artificial intelligence powered chatbot, My AI, in…
TikTok has warned of a looming shutdown in just six days, as the Supreme Court is currently weighing the law that would ban the app. So we thought it’s time to take a look at other platforms that may be able to fill the TikTok-shaped hole in our lives. The law gives TikTok parent company…
Snapchat is rolling out an expanded creator monetization program, with the new effort set to launch just days after TikTok may find itself banned in the U.S. The expanded program will launch on Feb. 1, and expand monetization opportunities to Spotlight videos, creating a unified monetization program. Snapchat already monetizes stories videos, which are meant…
Snapchat is introducing a revamped, unified monetization program for creators. The new program will reward creators for both content posted to Stories and Spotlight, its TikTok copycat. Previously, Snapchat monetized these two formats through separate programs. Under the new program, creators will earn revenue from ads displayed within eligible Stories and Spotlight posts. “With Spotlight…
A social media ban for children under 16 passed the Australian Parliament on Friday in a world-first law. The law will make platforms including TikTok, Facebook, Snapchat, Reddit, X and Instagram liable for fines of up to $33 million (A$50 million) for systemic failures to prevent children younger than 16 from holding accounts. The Senate…
Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner. With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we care. While Google keeps delaying deprecating third-party cookies, it will…
King Combs appears to have spoken about his father Diddy‘s ongoing legal issues! The 25-year-old kept the statement brief when he took to Snapchat on Friday to address the situation for the first time, saying: “Stop with the cap.” Seriously?! For those who don’t know, that basically means to quit lying. The post appears to…