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In an unusual move, the Federal Trade Commission has released a statement announcing that it has referred a complaint against Snapchat owner Snap Inc. to the Department of Justice. The Commission was vague on the details, but said that it ” pertains to the company’s deployment of an artificial intelligence powered chatbot, My AI, in…
TikTok has warned of a looming shutdown in just six days, as the Supreme Court is currently weighing the law that would ban the app. So we thought it’s time to take a look at other platforms that may be able to fill the TikTok-shaped hole in our lives. The law gives TikTok parent company…
Snapchat is rolling out an expanded creator monetization program, with the new effort set to launch just days after TikTok may find itself banned in the U.S. The expanded program will launch on Feb. 1, and expand monetization opportunities to Spotlight videos, creating a unified monetization program. Snapchat already monetizes stories videos, which are meant…
Snapchat is introducing a revamped, unified monetization program for creators. The new program will reward creators for both content posted to Stories and Spotlight, its TikTok copycat. Previously, Snapchat monetized these two formats through separate programs. Under the new program, creators will earn revenue from ads displayed within eligible Stories and Spotlight posts. “With Spotlight…
A social media ban for children under 16 passed the Australian Parliament on Friday in a world-first law. The law will make platforms including TikTok, Facebook, Snapchat, Reddit, X and Instagram liable for fines of up to $33 million (A$50 million) for systemic failures to prevent children younger than 16 from holding accounts. The Senate…
Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner. With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we care. While Google keeps delaying deprecating third-party cookies, it will…
King Combs appears to have spoken about his father Diddy‘s ongoing legal issues! The 25-year-old kept the statement brief when he took to Snapchat on Friday to address the situation for the first time, saying: “Stop with the cap.” Seriously?! For those who don’t know, that basically means to quit lying. The post appears to…
Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023. Snap’s revenue saw a 5% increase for the final quarter of last year, reaching $1.36 billion. Despite this growth, the figure fell slightly below Wall Street analysts’ forecasts, who had anticipated $1.38…
If you expected a boring year, you were wrong. Let’s explore the most significant changes and updates in PPC that happened in 2023. The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset…
The Senate Judiciary Committee announced an upcoming Senate hearing in which several subpoenaed Big Tech CEOs are set to testify about prioritizing children’s safety on their social media platforms. In a news release on Wednesday, Sens. Dick Durbin (D-Ill.) and Lindsey Graham (R-S.C.), the chair and ranking member of the Judiciary Committee, said that five…