#Snapchat introduces a unified monetization program for creators

#Snapchat introduces a unified monetization program for creators

Snapchat is introducing a revamped, unified monetization program for creators. The new program will reward creators for both content posted to Stories and Spotlight, its TikTok copycat. Previously, Snapchat monetized these two formats through separate programs. Under the new program, creators will earn revenue from ads displayed within eligible Stories and Spotlight posts. “With Spotlight…

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#Snapchat outlines Three Es for advanced marketing measurement

#Snapchat outlines Three Es for advanced marketing measurement

Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner. With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we care. While Google keeps delaying deprecating third-party cookies, it will…

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#Tech CEOs subpoenaed for Senate hearing on child online safety

#Tech CEOs subpoenaed for Senate hearing on child online safety

The Senate Judiciary Committee announced an upcoming Senate hearing in which several subpoenaed Big Tech CEOs are set to testify about prioritizing children’s safety on their social media platforms. In a news release on Wednesday, Sens. Dick Durbin (D-Ill.) and Lindsey Graham (R-S.C.), the chair and ranking member of the Judiciary Committee, said that five…

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