# Supply chain thwacking: VeChain’s 0M sponsorship deal with UFC

# Supply chain thwacking: VeChain’s $100M sponsorship deal with UFC

” Supply chain thwacking: VeChain’s $100M sponsorship deal with UFC “ Blockchain logistics firm the VeChain Foundation has signed a multi-year marketing partnership with the Ultimate Fighting Championship (UFC) worth nearly $100 million, becoming the UFC’s first-ever Layer 1 blockchain partner. The UFC is the largest promoter and event organizer for Mixed Martial Arts (MMA)…

Read More
# Exploiting sports fans through NFTs won’t lead to a W

# Exploiting sports fans through NFTs won’t lead to a W

” Exploiting sports fans through NFTs won’t lead to a W “ In his monthly crypto tech column, Israeli serial entrepreneur Ariel Shapira covers emerging technologies within the crypto, decentralized finance (DeFi) and blockchain space, as well as their roles in shaping the economy of the 21st century. Die-hard sports fans first got a taste…

Read More
# What major sports are paying athletes in crypto?

# What major sports are paying athletes in crypto?

” What major sports are paying athletes in crypto? “ After suffering significant losses due to issues stemming from the COVID-19 pandemic, the sports industry has turned to crypto to recoup its losses and help fans stay connected with clubs in today’s socially-distanced world. Over the past 18 months, countless deals and sponsorships have been…

Read More