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” Aussie media company goes all in on NBA fan engagement with NFTs “ Australian media company Basketball Forever has announced an NFT project titled Hoop Hounds which seeks to increase NBA fan engagement and provide substantial real-world utility for the tokens. Critics of NFTs have consistently taken aim at the supposed ineffectual nature of…
” Cricket NFT startup Rario raises $120M in Series A funding “ On Thursday, cricket nonfungible token (NFT) platform Rario announced that it secured $120 million in Series A funding in a round led by Dream Capital, the venture subsidiary of Dream Sports. As told by Rario, it currently has the largest share of cricket…
” WAGMI United dreaming of domestic promotion following Crawley Town acquisition “ Following an unsuccessful venture in purchasing English football team Bradford City F.C in December 2021, WAGMI United — an innovative Web3 brand utilizing blockchain mechanics and the global sporting culture — has announced the acquisition of English fourth-division team Crawley Town Football Club. …
” ESPN and Tom Brady’s Autograph ink multi-year NFT deal “ ESPN and Autograph, the nonfungible token (NFT) platform co-founded by Tom Brady, announced a multi-year partnership on Wednesday that kicks off with a documentary release and an NFT collection. A 10-part ESPN+ documentary series called “Man in the Arena: Tom Brady” chronicles the milestones of the…
” Chiliz launches public testnet for its new layer-1 blockchain “ Digital asset sporting project Chiliz has announced the launch of the Scoville testnet for the newly established layer-1 blockchain network Chiliz Chain 2.0, also known as CC2. CC2 will seek to advance the Web3 capabilities of high-profile sporting and entertainment firms to create nonfungible…
” Nifty News: David Beckham’s DigitalBits, CoinSpot’s NFT marketplace, and more “ Iconic former English Premier League footballer, David Beckham, has become a global brand ambassador for the DigitalBits blockchain, launching his own range of NFTs in the process. Beckham will release a series of NFTs and “other Blockchain-based digital assets” according to the brand…
” Crypto and NFTs at F1: What are firms bringing to the races beyond sponsorships? “ The cryptocurrency community has always put an emphasis on decentralization and globalization. Therefore, it shouldn’t come as a surprise that a number of crypto companies are sponsoring Formula 1 (F1) racing teams in an attempt to further connect with…
” Crypto.com becomes official sponsor of 2022 FIFA World Cup in Qatar “ FIFA, an international governing body for many major soccer tournaments, has announced that cryptocurrency exchange Crypto.com will be an official sponsor of its next World Cup in Qatar. In a Wednesday announcement, the association said Crypto.com’s branding will appear both inside and…
” NFT-funded racing aims to disrupt sports sponsorships “ German GT racer Laura-Marie Geissler, creative agency Amsterdam Berlin and NFT startup Unblocked partnered up to launch the first nonfungible token, or NFT, funded motorsport team. Named after the driver, herself, the LMG racing team has decided to forgo external sponsors to fund Geissler’s race season…
” Fight for Bitcoin: Brazilian UFC star to receive fight earnings in BTC “ Ultimate Fighting Championship fighter Matheus Nicolau is the latest world-famous athlete to opt to receive his fight earnings in the largest cryptocurrency, Bitcoin (BTC). The eighth-ranked UFC flyweight fighter, Nicolau received his first salary in Bitcoin on Monday through a deal…