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Amazon is adding a short-form video feed to the Prime Video app called “Clips,” the company announced on Friday. Rolling out first in the U.S., Clips will include… well, clips of shows on Prime Video that are designed to hook a viewer and get them to give the full show a try. From that clip,…
Publishing platform Substack is continuing to invest in video content as it launches the Substack Recording Studio, a built-in mechanism for creators to pre-record and publish videos. The studio, which is only available on the desktop, can support solo videos as well as conversations with up to two guests. Creators can add custom watermarks to…
Disney+ is starting to roll out Verts, its new short-form video feed, to U.S. users on its mobile app. First announced in January, the TikTok-like Verts feed features scenes and moments from movies and TV shows on Disney+. Following the success of TikTok and Instagram Reels, Verts is designed to boost daily engagement and reach…
It’s going to be more difficult to fake or manipulate Ring camera video footage going forward. On Thursday, the Amazon-owned device maker introduced Ring Verify, a new video authenticity feature that will allow anyone to determine whether a video has been altered in any way. The company says this could be useful when you come…
Video sharing platform Rumble has teamed up with Tether to help it add Bitcoin tips to content creators, expected to launch in early to mid-December. Video-sharing platform Rumble is preparing to roll out Bitcoin tipping for its more than 51 million monthly active users, the company’s CEO Chris Pavlovski announced on Friday. Rumble has teamed…
You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads. TikTok launched two new ad placement controls – Video Exclusion List and Profile Feed Exclusion List – giving brands more power to block specific videos and user profiles from appearing alongside their ads. The update is part…
Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming traditional ads. In 2025, the battle for attention is being won in under 60 seconds. Short-form video is increasingly delivering measurable performance outcomes. This article explores how you can harness short-form video and creator-driven content as part of…
The new ad partnership creates access to Roblox’s 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences. Roblox unveiled a new immersive video advertising format on its platform and announced a strategic partnership with Google to expand its advertising business reach. Google will roll out these ads across AdMob…
Tactics for using 9:16 Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement. Meta ads are evolving, and understanding the right video formats can make a big difference in your ad performance. Here’s how 9:16 and 4:5 videos can help you get better results in Meta, and…
Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings. Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad effective is through ‘spike and sustain’ marketing.” He also explained that releasing teasers, ads, and extended versions before the Big Game is…