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Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how. Super Bowl 2025 will be held on Sunday, Feb. 9. The “Big Game” will have around 50 minutes of TV commercials trying to change the hearts, minds, and actions of over 100 million viewers. However,…
Join this webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising. As you set your 2025 professional goals, why not add one more—elevating your advertising creative? A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape. Connected TV (CTV) is the perfect…
After the TikTok ban went into effect on Sunday, social network Bluesky launched a custom feed for videos on its platform. Now, Flipboard’s newest app, Surf, which is dedicated to browsing the open social web and decentralized services like Mastodon and Bluesky, is taking advantage of that move to introduce a video feed of its…
Learn how to use key YouTube ad formats to entertain, educate, and inspire your audience while making every marketing dollar count. YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that entertain, educate, and inspire…
Google’s ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences. Google is refreshing its platform policies to address two key shifts in the advertising ecosystem: advances in privacy-enhancing technologies (PETs) and the rapid growth of ad-supported platforms like Connected TV (CTV). The big picture: Privacy-Enhancing Technologies (PETs): Tools like…
With not much time to spare before the Jan. 19 ban, TikTok has taken its case to the Supreme Court. TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court, asking it to block a law that would go into effect on Jan. 19, the…
?rt?f?c??l ?ntell?gence (??) ?s develop?ng ?s ? g?me ch?nger ?n the f?st-mov?ng ch?lleng?ng ?re? of logistics, where ?ccur?cy ?nd eff?c?ency ?re ?mport?nt. ?n p?rt?cul?r, AI-powered video analytics ?s tr?nsform?ng the ?ndustry by prov?d?ng re?l-t?me ?ns?ghts ?nd supply ch??n ?utom?t?on. AI-dr?ven video ?n?lys?s ?s help?ng bus?nesses to opt?m?se procedures, cut costs, ?mprove s?fety, ?nd ?ncre?se customer…
Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns. New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta…
Leverage your existing search expertise on a new performance marketing platform. Are you a search marketer looking to expand your reach and drive even more impactful results? Look no further. Join us for How Search Marketing Turned the Tide for CTV Audience Targeting and learn how your existing search marketing expertise can be a valuable asset on this…
YouTube’s AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships. YouTube recently analyzed over 8,000 top ads using AI to identify current trends in advertising. According to Anne Marie Nelson-Bogle, VP of Ads Marketing, key findings include: Increased representation: Brands are featuring more diverse characters and perspectives. Celebration…