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Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed. Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it matters. The move could significantly…
You can now opt into Google’s new video enhancements tool that uses AI to automatically generate multiple video formats. Google is allowing more advertisers to opt into new “video enhancements” for video ad campaigns. These aim to improve performance by automatically creating additional video formats from advertisers’ original assets. Why we care. With more video…
We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising? TikTok is testing a new 60-minute video upload limit, which could unlock new content possibilities for brands, marketers and content creators. Why we care. TikTok is already a powerful discovery engine, but the ability to upload 60-minute videos…
Netflix also has plans for an in-house advertising platform and is now partnering with Google on ad sales and tech. Netflix’s ad-supported tier is rapidly gaining traction, reaching 40 million monthly users globally, the streamer announced at its 2024 Upfront presentation. The paid ad offering, initially seen as a risky move, has quickly become a…
TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned. TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines. New insights. TikTok released new insights emphasizing the platform’s role…
What is the endgame of U.S. policy toward China? Can the U.S. avoid a war with China? Much of the debate about how U.S. policy should cope with an ambitious, reemergent China, turns on those questions. In what seems at once both a job application and a declaration of war, two prominent China critics —…
Former President Trump’s hush money trial adjourned Tuesday after a second day of testimony from former National Enquirer publisher David Pecker, who gave a detailed account of an agreement he reached with Trump and ex-fixer Michael Cohen to bury negative stories about the then-2016 presidential candidates. The day began with a New York judge hearing…
YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues. YouTube has introduced two new measures in its crackdown on ad blockers. There will either be: Buffering issues. An error message saying “The following content is not available on this app.” Why we care. YouTube…
White House press secretary Karine Jean-Pierre is delivering a press briefing on Monday afternoon as Iran’s weekend missile and drone strike on Israel adds an urgency to solving the current funding impasse in Congress. President Biden held a conference call with the leaders of both parties in both chambers Sunday to reiterate the importance of…
Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results. Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape format, primarily on television. However,…