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YouTube announced on Wednesday that it’s giving Shorts creators access to new generative AI features, including an image-to-video AI tool and new AI effects. The image to video feature lets users turn a picture from their camera roll into a a six-second video. Users will see a selection of suggestions that are relevant to the…
Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of the so-called “Google tax” has made the South Asian market more attractive to global tech firms selling online ads. In March, the Indian government scrapped its 6% levy on digital advertisements, effective…
Google is preparing to bring YouTube Create to iOS devices nearly two years after the video editing app launched exclusively on Android. Job listings reviewed by TechCrunch reveal the company is actively hiring engineers in India for the iOS development project. The job postings show Google is recruiting software engineers in Bengaluru specifically to build…
YouTube is rolling out new AI-powered features to help users find content and information more easily, the company announced on Thursday. The platform is launching an AI-powered search results carousel similar to Google’s AI Overviews and is also testing conversational AI with more users. The new AI-powered search results carousel, available only to YouTube Premium…
“YouTube can be a partner to your business and boost your business.” This is how Andreas Briese, a top executive at the Google-owned video platform in his role as country director for Germany and regional director for Central and Northern Europe (CCE), pitched YouTube as a partner for the TV industry, rather than a rival, during the…
YouTube is updating the Shopping experience for Shorts, the company announced on Wednesday. The platform is launching new Shopping product stickers to make it easy for viewers to know that the products being used in the Short are shoppable. The new stickers could be a way for creators to increase their earnings. During its testing…
YouTube released a report on Tuesday that shows just how influential the creator economy has become. YouTube says that its creative ecosystem contributed over $55 billion to the US GDP and supported more than 490,000 full-time jobs, according to research by Oxford Economics. When YouTube talks about its creative ecosystem, it’s not just talking about…
YouTube announced on Thursday that it’s bringing Google Lens to YouTube Shorts in the coming weeks. With this integration, viewers will soon be able to use Google Lens to search what they see while watching Shorts. For example, if you’re watching a Short filmed in a location that you’re interested in visiting, you can select…
Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday, Nielsen released its April 2025 “Media Distributor Gauge” report, which showed that YouTube has achieved a significant milestone: It has maintained the largest share of TV viewing for three consecutive months, now accounting for 12.4%…
Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday, Nielsen released its April 2025 “Media Distributor Gauge” report, which showed that YouTube has achieved a significant milestone: It has maintained the largest share of TV viewing for three consecutive months, now accounting for 12.4%…