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For the third straight month, YouTube led all media companies in the United States in TV viewing time. Nielsen’s Media Distributor Gauge for April shows YouTube capturing 12.4 percent of all TV use — nearly one of every eight minutes viewers spent on their televisions. That’s up from 12 percent in March and marks YouTube’s…
YouTube‘s hiring of longtime Disney executive Justin Connolly to serve in a newly-created role as global head of media and sports has sparked a lawsuit against the Google-owned company. Disney, in a lawsuit filed on Wednesday in Los Angeles Superior Court, alleges breach of contract, tortious interference with contractual relations and unfair competition. It seeks…
Streaming continued its upward trajectory in April, but linear TV platforms also saw an increase in their share of viewing time. Nielsen’s monthly Gauge report shows streaming taking up 44.3 percent of all TV use in the United States, up from 43.8 percent in March. The April period (which ran from March 31-April 27 in…
YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast. During its Upfront presentation, YouTube executives introduced new ad formats coming to the platform, including an enhanced shoppable connected TV (CTV) offering that includes a new interactive product…
YouTube announced a range of initiatives designed to attract more TV ad dollars to its platform at Brandcast, its annual Upfront event for advertisers. Notably, the Google-owned video service is expanding its relationship with the NFL and plans to exclusively stream the NFL’s first Friday game of the 2025-2026 season. It’s also preparing to pilot…
Imagine you’re watching a highly anticipated video from your favorite YouTube creator — perhaps the moment a famous couple finally gets engaged — when an ad pops up immediately after the clip. This is part of YouTube’s new ad format called “Peak Points.” The company revealed the new ad format during its Upfront presentation on…
On YouTube, hundreds of thousands of viewers around the world are staring at an unmoving broadcast of the Sistine Chapel chimney. Occasionally, a seagull will swoop in and perch atop the roof for a few minutes. But for the most part, nothing happens. On Wednesday, the College of Cardinals started the process of picking the…
YouTube’s AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands? YouTube is testing a new AI Overviews carousel. It will appear in search results for select queries. The feature uses AI to highlight the most relevant clips from videos tied to a user’s…
YouTube’s AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands? YouTube is testing a new AI Overviews carousel. It will appear in search results for select queries. The feature uses AI to highlight the most relevant clips from videos tied to a user’s…
More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match. With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used effectively, Shorts unlock multiple benefits that other platforms…