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From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing. Google recently gathered influential voices in the food industry to unveil the latest trends shaping restaurant search and digital marketing. From skyrocketing search terms to drone deliveries and the power of YouTube Shorts, here’s everything you need to know…
Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments. YouTube is testing a new advertising offering that lets brands own its most prominent ad space — the Masthead — by the hour, marking a significant shift in how marketers can capture attention. This new Cost-Per-Hour (CPH) Masthead gives…
Learn how to use key YouTube ad formats to entertain, educate, and inspire your audience while making every marketing dollar count. YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that entertain, educate, and inspire…
YouTube says it’s about the viewers, not algorithms. Uncover how to reconcile this with practical SEO tactics to grow your channel in 2025. YouTube tells creators: “Our algorithm doesn’t pay attention to videos; it pays attention to viewers. So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that…
YouTube is rolling out new tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes. YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Format buying controls to customize ad placements, like running a campaign exclusively on Shorts New Shorts-specific…
YouTube’s new brand partnership and analytics features for Shorts help advertisers connect with creators and gain better performance insights. YouTube is rolling out creator-initiated brand partnerships for Shorts and introducing enhanced Data Story cards for better performance tracking. Key updates: Creators with 4,000+ subscribers can now pitch their Shorts content directly to brands New Data…
YouTube is bringing its affiliate program to India so creators can tag products in their videos and earn referral money. The company is partnering with Walmart-owned Flipkart and fashion and lifestyle e-commerce service Myntra, which is owned by Flipkart to open up their product catalogs to creators. The company said that India, YouTube’s biggest user…
Channel-level ad blocking controls gives creators greater control over the types of ads displayed on their content. YouTube is introducing channel-level ad blocking controls, moving this functionality from AdSense directly into the YouTube platform. How it works: Creators can access ad blocking controls via YouTube Studio on desktop. Feature available to channels with watch page…
The start of football season was a boon to several media companies in September — including Disney, which once again claimed the No. 1 spot in Nielsen‘s rankings of TV distributors. Disney outlets accounted for 11.3 percent of all TV use in the United States for Nielsen’s September measurement period (which ran from Aug. 26-Sept. 29)….
These social platforms disrupt traditional search with shoppable content and social commerce features. Here’s how ecommerce brands can adapt. The way consumers search, discover and purchase products is rapidly changing. Traditional search engines like Google have dominated this process, but the lengthy, multi-step journey often leads to drop-offs and a fragmented experience. Today’s consumers, especially…