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More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match. With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used effectively, Shorts unlock multiple benefits that other platforms…
Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more. Educational videos are among the top 10 most-consumed video content formats globally, according to Statista. And it makes sense. Video is one of the fastest, most engaging ways to teach, demonstrate, and connect. But for…
YouTube hit another high point in TV usage in March, and Prime Video’s Reacher flexed its considerable muscle as well. Nielsen’s monthly Gauge report on TV use in the United States has YouTube commanding 12 percent of all viewing time, the highest mark for the platform since the ratings provider began tracking that data in…
Spotify officially discontinued their first and only hardware product – the Car Thing in December 2024, leaving us entering 2025 with a palpable car media player-shaped void in our hearts. But here’s a question – what if we just had other companies make Car Things instead of Spotify? This new ChatGPT AI feature allowed us…
Within the world of YouTube influencers, Piper Rockelle and her “squad” weren’t doing anything too radical. Rockelle and her friends filmed multiple videos a day where they sometimes attempted extreme “challenges,” pranked each other and posted “crush” content about their latest romantic interests and dramas. But here was the rub: These burgeoning stars, with millions…
A Texas judge found Logan Paul “sufficiently alleged” Stephen Findeisen made defamatory remarks about CryptoZoo, and his lawsuit should go ahead. Influencer Logan Paul should be allowed to continue a lawsuit accusing the YouTuber known as “Coffeezilla” of making defamatory remarks about Paul’s failed CryptoZoo project, a Texas magistrate judge said. In a March 26…
YouTube introduces creator-initiated requests and API automation to simplify sponsored content management. YouTube is rolling out new features that make it easier for creators and brands to connect their collaborative content with advertising campaigns. This comes after their introduction last year of tools to help brands better leverage creator content and its fast-growing Shorts format…
Not everything fits in 60 seconds. Learn how to make compelling long-form videos and video podcasts that drive engagement and visibility. Short-form videos may dominate social media, but long-form content remains essential – especially on YouTube. From in-depth tutorials to video podcasts, longer videos can drive engagement, build communities, and even get featured in Google’s AI…
Don’t just create videos. Optimize them for better rankings, engagement, and multi-platform visibility in 2025. Even in 2025, as platforms like LinkedIn (not known for creativity) double down on video, many new clients coming to us still haven’t made it part of their organic strategy. So, why should you invest in video? Here are three…
After warnings that Paramount content was about to disappear from Google’s pay TV service YouTube TV, the companies announced late Saturday that the’d reached a deal that averting any disruption to channel availability. Those announcements didn’t include many specifics about the agreement, but a statement from a Paramount spokesperson said it includes “an expanded streaming…