#How to Create a Responsive Design for Your Website?

With an increase in mobile traffic these days, it becomes important for you to make your sites mobile-friendly.

Data reports from SimilarWeb state that 65.49% of global website traffic alone comes from mobile devices. So, if your site is not responsive and does not function well on various devices, it costs you potential customers.

A responsive website is all you need to provide a good experience to mobile searchers and viewers. And that’s truly possible when you partner with a trustworthy and reliable responsive web design company.

In this blog, we will give you a quick snapshot of what a responsive website design is, what benefits it provides to businesses, and the best practices you should follow to delight your potential customers.

An Overview of Responsive Website Design

Responsive web design involves designing websites that adapt to various screen sizes, orientations, platforms, and layouts. This website design approach enhances the user experience as it works perfectly on all devices.

These days, a lot of people prefer to browse on the internet, make purchases, and perform banking transactions all using their smartphones.

According to a Zippia data report conducted in 2023, around 82% of shoppers in the US purchase items related to entertainment and food with the help of smartphones.

So, if you follow a responsive web design strategy, your website is more likely to appear on SERP because Google loves those websites that –

• Load quickly,
• Work flawlessly across all devices, and
• Provide consistent user experience.

Responsive web design provides several benefits to businesses such as:

1. These websites enhance the user experience by adjusting the site to any device screen size and orientation. Users need not worry about zooming in/zooming out for viewing content as they can easily interact with websites, leading to an increase in customer satisfaction.

2. The second responsive web design benefit is that this website designing approach increases your conversion rates. Let’s say a visitor lands on your website using a smartphone and decides to make a purchase. If the visitor performs the desired action on your website, it increases your conversion rate and gives you revenue at the end.

3. Reducing maintenance efforts as you don’t need to create and maintain separate sites for multiple devices.

4. Lower your bounce rate as users can easily interact with your website no matter what device or browser they are using. As a result, visitors are more likely to stick to your website and eventually turn into loyal customers.

5. Boosting your SEO score because a responsive site loads faster than mobile-targeted designs. Also, it avoids duplicate content issues because there is a single responsive version of the website. All this supercharges your rankings on SERP.

How to create a responsive design for your website?

Now that you understand the benefits of creating a responsive web design, here are 3 best practices you should follow in creating a responsive design for your website:

1. Use a fluid grid

Earlier, designers used to follow a fixed design where websites were laid out based on measurements called pixels. Now, they rely on a fluid grid system that resizes content according to screen size.

2. Flexible images

An important task for web designers is to manage images properly, especially for mobile versions. If images are not handled properly, they may appear either too small or too large on other devices.

3. Make use of media queries

Media queries set specific rules for changing the appearance of a website depending on the characteristics of the user’s device. These characteristics include resolution, height, orientation, etc.

Wrapping up

A responsive website design is important for business owners these days because it makes the mobile browsing process much easier than ever.

Users are living in a multi-screen world where everyone, including you and me, is viewing content through multiple devices.

Investing in such a modern design approach like responsive web design provides multifaceted benefits to businesses as well as customers.

For customers, it becomes easy for them to navigate your website. When a website is easy to use, they are likely to spend more time on your website, resulting in more sales and conversions.

On the contrary, such website design is a goldmine for businesses as they can save their cost by creating one single website that works seamlessly across various devices.

by Piku Singh

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