The e-commerce company now handles delivery for the majority of U.S. orders through its in-house logistics arm, and is expected to sink nearly $1.5 billion this holiday season alone into halving fulfillment times to one day for Prime loyalty customers. Delivery that is faster than what retail rivals can offer has been key to Prime, a paid subscription program that incentivizes its 100-plus million members to do more of their shopping on Amazon.
In an email Friday to merchants who sell on its marketplace, Amazon said it has invested more than $15 billion this year in tools, infrastructure and programs like Fulfillment by Amazon (FBA) to help sellers.
„Driven by FREE One-Day Delivery, this was the largest one-year investment we have ever made in FBA. Nevertheless, in 2020, we will make only moderate increases (about 3%) in fulfillment fees, below industry average, because we remain committed to your continued success,“ said the email, seen by Reuters.
Other charges for merchants known as referral fees will go down in some instances, the email said.
In a statement, an Amazon spokeswoman added that the investments are helping merchants boost sales and that the company still is „the most competitively priced option for entrepreneurs to reach customers with fast shipping.“
Carriers routinely raise delivery rates. FedEx Corp and United Parcel Service Inc will increase certain U.S. ground and air fees an average 4.9 percent in the coming weeks, according to their published rates, though customers can negotiate discounts.
Amazon’s changes largely take effect Feb. 18.
If you want to read more Technology articles, you can visit our Technology category.