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Google urges advertisers to transition creative workflows to third-party partners or alternative tools by March.
Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agencies to deliver tailored campaigns at scale.
Why we care. If you rely on Ads Creative Studio for YouTube and Display ad customizations, you’ll need to transition your workflows to third-party creative partners or other tools.
Key dates. As of Oct. 28, new accounts can’t be created. What’s next:
- Jan. 17: Creation of new projects, including duplications, will be disabled.
- End of March: Full platform deprecation.
What’s next. Advertisers can still use the following features until the sunset:
- Editing and exporting existing projects.
- Adding new assets and users.
For YouTube-specific customizations, advertisers are encouraged to engage third-party partners. For Display ads, Studio remains available for non-dynamic and dynamic workflows, or advertisers can explore external creative solutions.
Be prepared. Marketers should begin transitioning their creative strategies now, including exporting assets and identifying alternative platforms. Reach out to account managers for guidance and support.
Bottom line. As Ads Creative Studio phases out, advertisers must adapt their workflows to ensure creative efficiency and scalability through external partnerships.
About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
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