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“#4 reasons why you should automate your social media marketing“ Social media advertising can be daunting, especially as brands juggle multiple social media platforms. The average person uses around eight different social media accounts, which can make it tricky for brands to keep their branding and communication consistent and up-to-date. As a result, many leading brands…
“#Giant supermarket apologizes for ‘plan a super spread’ ad” Plan a super spread — and perhaps a super-spreader event? A major supermarket chain put its foot where its mouth is after publishing a tone-deaf advertisement in its own magazine. It shows an image of shrimp, fruit and cheese platters — in a seeming nod to…
“#’Doctor Mike’ calls for probe of scrubs maker Figs” A celebrity doctor says he has been flooded with alarming social-media messages about medical scrubs startup Figs — and now he’s calling on the authorities to intervene, The Post has learned. Dr. Mikhail Varshavski — who was named People’s “Sexiest Doctor Alive” in 2015 and who…
“#Medical scrubs startup Figs gears up for $4B IPO amid legal battle: Sources” Trendy medical scrubs maker Figs appears to be gearing up for an initial public offering even as it fends off allegations that it got its start stealing trade secrets from a rival, The Post has learned. The 8-year-old company, which has upended…
“#Alphabet stock surges as Google ad revenues roar back” Google parent Alphabet’s stock price surged early Friday as the search giant’s advertising revenues recovered from a coronavirus-fueled collapse. Shares in the Silicon Valley conglomerate were up 6.2 percent in premarket trading at $1,664.48 as of 8:19 a.m. after it posted third-quarter revenues of nearly $46.2…
“#Walmart’s ad arm reportedly nears $1 billion in annual sales” Walmart’s advertising arm is expected to rake in nearly $1 billion in sales this year as the retail giant works to expand the nascent business, a new report says. That would more than double the sales brought in last year by Walmart Media Group, which…
“#Instagram will curb hidden advertising by influencers: watchdog” Instagram has agreed to measures to crack down on hidden advertising by so-called influencers on its photo and video platform, Britain’s Competition and Markets Authority said Friday. Influencers with thousands of followers can earn large fees from companies to promote a product on Instagram. In what the…
“#Father-daughter duo rebrands Bedford magazine, doubles ad-pages” In a rare success story in the midst of the pandemic, a father-daughter team took over a tiny magazine named after Martha Stewart’s hometown of Bedford, NY, and doubled its ad-page count in the first issue. The buyer of the magazine, simply called Bedford, is Michael Kaplan, who…
“#Is your favorite podcast tracking you?” In these muddled times, at least one thing is clear: Nearly everyone’s tracking you, always. But there is one area that has been largely off-limits to digital data collectors for 20 years: podcast listening. Traditionally, the podcast ecosystem has been tracking-resistant, in part because podcasters release their shows through…
“#Facebook blocks Canadian onion ad for being ‘overtly sexual’” Maybe these onions were showing too much skin. Facebook banned a Canadian seed company’s ad featuring a fairly plain picture of the root vegetable — labeling it “overtly sexual” in an algorithm-fueled mess-up, according to reports. In the eye-watering flub, Facebook blocked the Gaze Seed Company’s…