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This is the first time Microsoft has reported its quarterly earnings as a $3 trillion company and included revenue from Activision Blizzard. Microsoft reported its strongest financial quarter to date after becoming a $3 trillion company. Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However,…
Learn PPC strategies to help SMBs compete with larger companies through smart targeting, bidding, and optimization for maximum ROI. PPC offers great opportunities for companies of all sizes to reach new customers. However, enterprises and small to medium-sized businesses (SMBs) face very different challenges when it comes to developing and optimizing campaigns. Smaller budgets, limited…
Here are key changes to measurement, bidding, creative and more that PPC advertisers must make in 2024 to stay ahead of disruptions. Major shifts in 2024 will disrupt the PPC industry. Third-party cookies will be retired, accelerating privacy-focused measurement. Meanwhile, automation through AI will transform campaign types, creative, and search engine results pages. This article…
Microsoft advises advertisers to take proactive steps now for a seamless transition to Lodging Campaigns in February. Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Starting February 6, the platform will discontinue the creation of subaccounts and bid management in the Hotel Center. Moving…
Discover the costliest PPC campaign mistakes from industry veteran Melissa Mackey and learn how to fix them for optimal results. Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. Failing to do so can result in significant costs for clients, and what’s more, it’s often an entirely avoidable expense. To…
Instagram isn’t just a platform where people share photos and videos of their daily lives or their adorable pets. In 2023, it’s a digital goldmine, a magnet for businesses, marketers, and influencers seeking to capitalize on its over one billion active monthly users. Instagram offers an array of ways to monetize and earn a living…
Netflix has removed its $9.99 advertising-free “Basic” plan in the U.S. and U.K., a move that would push new subscribers to sign up for more lucrative subscription options for the streaming giant. A visit to Netflix’s sign-up page Wednesday morning showed only three options for new subscribers: Its $6.99 “Standard with Ads” tier, $15.49 “Standard”…
The next CEO of Twitter is likely to be a familiar face for advertisers. NBCUniversal’s head of advertising sales, Linda Yaccarino, is in talks for the CEO role at the social media company, which is now owned by Elon Musk, The Wall Street Journal reports. Yaccarino is currently slated to be on stage at NBCU’s…
Netflix is making a major change to its inaugural advertising upfront, pivoting the event from an in-person presentation to a streaming-only affair. Amid the ongoing writers strike, the megastreamer said that it is canceling the in-person presentation that has been slated to be held at New York’s Paris Theater on May 17. The presentation, which…
Follow this guide to learn how to create a powerful Google Ads strategy. This is a fast and easy way to increase your sales. Google Ads are one of the most cost-effective ways to advertise your business online. Whether you’re a small business owner or a marketer working for a larger organization, Google Ads allows…